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Advait Greenergy Pvt Ltd becomes eClerx’s climate partner
Mumbai: Advait Greenergy Pvt Ltd (AGPL), an expert in carbon and climate services and eClerx Services Ltd, a distinguished leader in business process outsourcing (BPO) and knowledge process outsourcing (KPO), have formalized a strategic partnership making Advait, eClerx’s climate partner.
With a shared commitment to environmental stewardship and corporate social responsibility, eClerx and Advait have entered into a memorandum of understanding (MOU) on 20 October 2023. This partnership signifies a pivotal moment for both organisations as they join forces to mitigate their carbon footprint and ecological impact.
Advait, with its specialised knowledge and expertise in climate services, is poised to assume the role of climate services partner to eClerx. This collaboration is built on a foundation of mutual trust and shared objectives, with the vision to jointly work towards sustainability, environmental stewardship, and corporate social responsibility.
Under the MOU, Advait will offer a range of services to eClerx, including climate advisory, carbon credit consultation, climate impact projects and project reporting. Advait will also conduct specialized training to enhance eClerx personnel’s environmental literacy, share regulatory insight, develop a carbon management strategy, and engage in stakeholder communication in line with eClerx’s sustainability vision.
Advait Greenergy director Rutvi Sheth said “This collaborative partnership with eClerx marks a significant milestone in our mission for environmental sustainability. Through this MOU, we are dedicated to providing eClerx with expert climate services, empowering them to make informed and sustainable decisions, and fostering a more environmentally responsible future.”
Advait Greenergy head of climate projects and carbon market Avantika Gupta mentioned, “We are excited to be eClerx’s Climate Services Partner, contributing to their corporate social responsibility initiatives. Our comprehensive carbon management strategy and climate impact projects will align seamlessly with eClerx’s sustainability vision, ensuring transparency, accountability, and a greener tomorrow for all.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
