iWorld
Aditya Jassi’s latest hit Jaanejaan
Mumbai: Prepare to be captivated by the latest Hindi song “Jaanejaan,” flawlessly performed by the talented Aditya Jassi. Aditya Jassi’s brilliant music and heartfelt lyrics combine to create a captivating track. The meticulously crafted music video, directed by the visionary Karan Sidhu, promises an immersive experience that will captivate audiences worldwide.
Aditya Jassi is a versatile and electrifying singer-songwriter, composer, and music producer who continues to delight audiences all over the world with his dynamic stage presence and distinct musical style. With over 15 years of professional experience, Aditya seamlessly blends Western Rock/Pop, Hindi Bollywood, and Retro influences to create a sound that is his unique creation.
Aditya made his Bollywood debut with the song “Yaad Aaye Woh Din” for the Anand L Rai-directed film “Strangers” in 2007. He continued to contribute to Bollywood soundtracks, including notable performances in “Dil Kabaddi” (2008) and “Jugaad” (2009), highlighting his versatility and talent.
The music video for “Jaanejaan” is a visual feast that enhances the song’s soulful and melodic essence. The song has garnered 157K+ views on YouTube, has reached nearly half a million views on Instagram and the numbers are still climbing. Aditya Jassi’s outstanding performance, combined with Karan Sidhu’s visionary direction, creates an unforgettable experience for music enthusiasts. Aditya Jassi reflects on his journey, saying, “Creating Jaanejaan has been a deeply personal and rewarding experience. I hope that this song touches the hearts of the listeners as much as it has touched mine.”
Tune into the soulful lyrics of Jaanejaan at:
iWorld
Ankuur Rajesh Kapila named national sales head – India at ZEE5 & digital
Former sports-gamification executive to drive revenue strategy and digital monetisation across India
MUMBAI: A seasoned dealmaker across television, sport and digital, Kapila steps in as national sales head – India, charged with sharpening revenue strategy, widening market reach and deepening digital monetisation. The mandate is clear: convert scale into sales and attention into advertising.
The move bolsters the streaming ambitions of Zee Entertainment Enterprises Limited as competition intensifies in India’s crowded OTT market. The focus will be on stronger advertiser tie-ups, smarter packaging and monetisation that keeps pace with shifting viewer habits.
Kapila arrives from JioStar India Pvt. Ltd., where as vice president – sports gamification he helped scale Jeeto Dhan Dhana Dhan into one of the country’s largest live play-along ecosystems. During the Indian Premier League and major international tournaments, the platform engaged over 300 million fans, blending branded integrations with sponsorship-led revenues.
The appointment also marks a homecoming. Across a 14-year earlier stint at the company, Kapila handled brand solutions across regions and genres, led key account management for the GEC cluster and oversaw programming and content acquisition at Zee Studio. Few executives have worked as many sides of the revenue engine.
For ZEE5, the signal is unmistakable: monetisation is back in the spotlight. With advertisers chasing measurable impact and platforms chasing profitability, Kapila’s brief is to make growth pay. In the streaming wars, scale is vanity, revenue is sanity, and momentum is everything.
