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Adani Enterprises forays into media business with AMG Media Networks

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Mumbai: Adani Enterprises Ltd has announced the incorporation of AMG Media Networks Ltd. The incorporated company will carry on the business of media-related activities including publishing, advertising, broadcasting, distributing, etc., of content over different types of media networks.

“AMG Media Networks will commence its business operations in due course,” said the statement.

Adani Enterprises had appointed Sanjay Pugalia as CEO and editor-in-chief of media initiatives. Pugalia is a veteran journalist who has worked with The Quint, CNBC Awaaz, Zee News, Aaj Tak, Business Standard, NBT and Star News.  

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As per Registrar of Companies (ROC), AMG Media Networks has three directors including Adani Enterprises director Pranav Vinod Adani, Adani Enterprises chief technology officer Sudipta Bhattacharya and Sanjay Pugalia.

In March, Quintillion Business Media Pvt Ltd (QBM), an indirect subsidiary of Quint Digital, announced that Adani Group would acquire a minority stake in the company. QBM owns and operates the digital platform Bloomberg Quint which covers business and financial news in India.

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News Broadcasting

News TV viewership jumps 33 per cent as West Asia war draws audiences

BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup

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NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.

According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.

The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.

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The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.

Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.

The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.

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While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.

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