News Headline
Ad Cap: 140 channels fail to follow TRAI directive in Feb 2015
NEW DELHI: Failing to follow the 12-minute ad cap directive laid down by the Telecom Regulatory Authority of India (TRAI), as many as 101 general entertainment television channels and 39 news channels aired more than 12 minutes of advertisements per hour between 23 February and 1 March this year. Of these, six news channels aired more than 20 minutes of ads per hour.
Apart from these 140 channels, the other channels followed the directive of 12 minutes of ad cap per hour, according to TRAI.
The directive restricting the ad cap to 12 minutes an hour by TRAI is already under challenge in the Delhi High Court, where TRAI has given a commitment that it will not take any coercive action against the channels till the outcome of the case.
However, the channels had, after consultations with TRAI and government officials, agreed to the ad cap of 12 minutes from October 2013.
According to a chart placed on its website by TRAI, the average duration per hour of Advertisements (Commercial & Self promotional) in Pay Non-news channels during peak hours (7 – 10 pm) for the period 23 February to 1 March went up to more than 20 minutes per hour in as many as six cases.
TRAI had on 22 March, 2013 passed a regulation mandating broadcasters to restrict the duration of advertisements on their channels to a maximum of 12 minutes in any given clock-hour as prescribed in the existing rules, alleging that most TV channels are in ‘brazen breach’ of the existing rules on advertising time.
In order to monitor and ensure compliance of these regulations, broadcasters were also mandated to report the duration of advertisements carried on their channels to the TRAI on a quarterly basis in a prescribed proforma.
TRAI issued the Standards of Quality of Service (Duration of Advertisements in Television Channels) (Amendment) Regulations 2013, and said this was being done as the regulations set out in the Cable Television Networks Rules 1994 were being violated.
TRAI said it had studied the issue of duration of advertisements being carried in TV channels and the data obtained from the Information and Broadcasting Ministry and that collected from the broadcasters before coming to its decision.
The duration of advertisements being carried in TV channels is closely related to the quality of viewing experience of the consumers, which is akin to the quality of service being offered by the service providers to the consumers, and the regulation has been issued to ensure the quality of service and protect the interests of the consumers.
The amended regulation clearly defines TRAI’s power to intervene to protect the interests of the subscribers or for ensuring compliance of the provisions of these regulations. It says that through an order of 9 January, 2004, the Central Government under Section 11(1)(d) of TRAI Act entrusted some additional functions to TRAI including the function to recommend the parameters for regulating maximum time for advertisements in pay channels as well as other channels. TRAI says the advertisements carried on by the broadcaster in their programme are a quality of service issue as they interfere with the uninterrupted broadcast of a programme and intrusion of advertisements during the telecast of a programme adversely affects the viewing experience of the consumer.
The principal regulations were issued on 14 May, 2012 but had met with severe criticism from the television channels and their representative bodies. The regulations were challenged by some of the broadcasters in the Telecom Disputes Settlement and Appellate Tribunal (TDSAT) and thereafter TRAI issued an amended Regulation on 27 August on which responses were called for and open house consultations also held.
TRAI has also said that ‘it is important to note that the provisions in these regulations do not attempt to disturb the time limit fixed by the government regarding duration of advertisement i.e. 12 minutes per hour. As discussed earlier, TRAI is responsible to ensure that quality of service to consumer is not compromised and hence these regulations.’
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
