iWorld
ABS Group ties up with BSNL for on-demand services
MUMBAI: In a bid to expand its services in a highly competitive environment, the Atul Saraf led ABS Group has lined up a spree of developments. The company, which is all set to launch its MPEG 4 headend, is now strengthening its value added services (VAS) offering.
ABS has entered into an agreement with telecom giant BSNL. As part of this, BSNL’s 10 million broadband subscribers can access the VAS and movies-on-demand services of ABS through its portal www.absplay.in.
“We are working on setting up the servers in the BSNL premise for our value added services,” ABS CMD Atul B Saraf tells Indiantelevision.com.
The portal will go live in August, 2015 after which BSNL broadband subscribers can access the library that contains more than 1000 movies, 60,000 songs and videos and approximately 70-80 web channels. “It is a subscription based model. There will be a revenue share between BSNL and us,” informs Saraf.
The content will range from Bollywood, Hollywood, Tollywood, regional, sports, devotional, comedy, horror, action to music, short length videos and full length videos. While refraining to divulge the pricing of the content, Saraf says, “It will be in a very cost effective manner.”
Close to 25 per cent of the catalogue has been purchased by ABS, while 75 per cent of the content will be on revenue sharing basis with content creators. “We have bought content from both national and international content providers. We will have a revenue share with them,” he informs.
“We saw a gap in the VAS space and so tried to tap into it. This is part of our new revenue generating launches,” says Saraf.
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
