iWorld
ABS Group ties up with BSNL for on-demand services
MUMBAI: In a bid to expand its services in a highly competitive environment, the Atul Saraf led ABS Group has lined up a spree of developments. The company, which is all set to launch its MPEG 4 headend, is now strengthening its value added services (VAS) offering.
ABS has entered into an agreement with telecom giant BSNL. As part of this, BSNL’s 10 million broadband subscribers can access the VAS and movies-on-demand services of ABS through its portal www.absplay.in.
“We are working on setting up the servers in the BSNL premise for our value added services,” ABS CMD Atul B Saraf tells Indiantelevision.com.
The portal will go live in August, 2015 after which BSNL broadband subscribers can access the library that contains more than 1000 movies, 60,000 songs and videos and approximately 70-80 web channels. “It is a subscription based model. There will be a revenue share between BSNL and us,” informs Saraf.
The content will range from Bollywood, Hollywood, Tollywood, regional, sports, devotional, comedy, horror, action to music, short length videos and full length videos. While refraining to divulge the pricing of the content, Saraf says, “It will be in a very cost effective manner.”
Close to 25 per cent of the catalogue has been purchased by ABS, while 75 per cent of the content will be on revenue sharing basis with content creators. “We have bought content from both national and international content providers. We will have a revenue share with them,” he informs.
“We saw a gap in the VAS space and so tried to tap into it. This is part of our new revenue generating launches,” says Saraf.
eNews
Barc India, Nielsen launch Barc | Nielsen One Ads, a unified cross-media ad measurement tool
JioHotstar to deploy cross-screen measurement during T20 World Cup 2026
MUMBAI: Broadcast Audience Research Council India and Nielsen have joined forces to launch Barc | Nielsen One Ads, a cross-media measurement system designed to give advertisers a unified view of advertising performance across television and digital platforms.
The new framework combines Barc India’s linear television viewership data with digital audience measurement from Nielsen One Ads. The result is a single dataset that measures advertising reach and frequency across four screens: linear tv, connected tv, mobile and computer, while removing duplicated audiences across devices.
The move comes as India’s media landscape grows increasingly fragmented, with advertisers struggling to reconcile data from multiple platforms. The joint system aims to provide a single, deduplicated picture of campaign performance and audience reach.
“This marks a defining moment for cross-media ad measurement in India,” said Barc India chief executive Nakul Chopra. “Barc | Nielsen One Ads brings together television and digital screens in a unified system, enabling advertisers to understand their true reach and incremental impact across the entire media ecosystem.”
Nielsen chief product officer Akhil Parekh, said the collaboration addresses a long-standing challenge for advertisers. “Brands have had to stitch together fragmented data to understand how campaigns perform. A single, deduplicated view across screens is something the industry has needed for years.”
The first deployment will take place on JioHotstar, which will use the system to measure advertising during the ICC Men’s T20 World Cup 2026 hosted by India and Sri Lanka. Barc India said the framework could expand to include more broadcasters and platforms if industry demand grows.
Among the system’s key features are unified four-screen reporting, advanced reach deduplication to eliminate duplicate viewers across devices, and detailed metrics including average frequency, gross rating points and demographic performance.
