News Broadcasting
ABP Weddings partners with Bobble AI to establish salience among Marathi and Bengali audience
MUMBAI: ABP Weddings – the most trusted matrimonial platform has partnered with Bobble AI to target relevant audiences in real-time with suggestion prompts that help them navigate to the ABP Weddings registration page in just a single tap. These prompts are designed and developed in English, Bengali, Marathi, Bengal-ish, and Marath-ish – the most popular and relatable language for the geographies in focus.
Being the first in the online wedding industry to estimate the needs and current flow of communication among millennial and Gen Z; ABP Weddings took a futuristic dive towards Bobble AI’s content branding solutions, banking on its leading-edge AI-powered technology for increasing brand engagement. Bobble leveraged its advanced AI-based intent recognition technology to target the young audience in the states of West Bengal & Maharashtra.
Bobble AI in consultation with ABP Weddings has designed content that helps place the brand in the users’ minds in a cool, subtle and much impactful manner. It has curated exclusive wedding-related content – Stickers, GIFs, Stories in fun and conversational lingo commonly used by Bengali & Marathi audience, looking for their life partners.
On the partnership Lalit Masta, Chief Executive Officer, ABP Weddings said, “We are living in an age where social messaging platforms have taken precedence and traditional ways to reach users have become extraneous. Users today need to be approached in a much smarter and comprehensive fashion. Through Bobble AI’s branded content solutions, we can place ABP Weddings in everyday conversations. As a result, we are not only creating brand awareness but are providing users with an enjoyable and differentiated communication experience.
ABP Weddings started with the vision to sustain the ethos of trust in the match-making institution. Today, it is the most trusted and most popular matrimony platform in various parts of India. ABP Weddings have been poised to root out competition from other online match-making platforms and also embraced risks to stay ahead of online dating platforms as well.
By providing the ease of sharing content in their regional languages, Bobble AI was able to place ABP Weddings branded content in the comfort zone of their target audience, making the content 4x times more likely to be shared than any other traditional branded content.
“We believe in providing an unmatched user experience to ensure an outstanding online conversational experience. I am grateful to ABP weddings for giving us this opportunity to prove that brand connection can be reinforced multi-fold in conversations.” says Ankit Prasad, Chief Executive Officer, Bobble AI.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
