News Broadcasting
ABP Network rebrands itself to deliver news beyond limits
NEW DELHI: After a slew of media houses rebranded themselves to start afresh in the midst of the Covid2019 pandemic, ABP Network is taking the same route. The network has announced a revamping of its television channels, across languages.
ABP News Network CEO Avinash Pandey said, "It is a truly exciting time for us after the Covid2019 crisis fallout. At ABP Network we have decided to take this challenge to embark on a new journey. Our new identity is an expression of our continued commitment to fulfilling your wishes of limitless progress."
The new logo created by Saffron Brand Consultants is a "testimony to our relentless pursuit of truth beyond limits. The logo represents our fearlessness and sets forth our vision for an informed and open society," Pandey noted.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
