News Broadcasting
ABP Network celebrates ABP Nadu’s second anniversary with ABP Metaverse launch
Mumbai: In a historical first, ABP Network, India’s leading media conglomerate, has broken new ground in the virtual world by stepping into the metaverse. With the launch of ABP Metaverse, in partnership with Delhi-based metaverse development platform Graphity, ABP Network has become the first Indian publisher to enter this space. The move comes as ABP Nadu, the network’s Tamil Nadu news platform, celebrates its second anniversary. To mark the occasion, the ABP Nadu Metaverse will be officially introduced to users, with the goal to offer them a breakthrough immersive and interactive experience and enabling them to connect with news and events in an entirely new way.
With ABP Metaverse, ABP Network has cemented its position as a pioneer in the media industry. Metaverse is an innovative online space that offers endless possibilities for users to engage with news content and also with each other. In 2022, the global metaverse market was valued at $51.69 billion and is expected to surpass $1.3 trillion by 2030, with a registered CAGR of 44.5 per cent.
The launch of ABP Nadu Metaverse, and the ABP Metaverse as a whole, marks a significant milestone in the evolution of the digital media landscape in India.
Commenting on the launch, ABP Network CEO Avinash Pandey said, “We are thrilled to announce the launch of ABP Nadu Metaverse. The metaverse is the future of digital media, and we are proud to be the first in the Indian news industry to explore this exciting new space. We believe that the ABP Metaverse will revolutionise the way news is consumed and experienced, and we look forward to welcoming our viewers to this exciting new world.”
ABP Nadu is the first-ever digital-only news platform in Tamil founded by ABP Network, bringing you timely breaking news, entertainment updates, and uncovering political and social issues from across the state, nation, and the world. The mainstream Tamil digital news platform works 24×7 to deliver hard news, explainers, interviews and debates at a swift phase for its steadfast viewers. Launched during Tamil Nadu Assembly Elections 2021, ABP Nadu has an adept team working as gatekeepers to cater to various sections of society with sensitivity and sensibility.
ABP Nadu editor K. ShanmugaSundaram said, “ABP Nadu Metaverse will give an exciting new experience for Thamizhargal globally. Let’s get started with this exciting new avatar in Tamil journalism, marked by the bold storytelling of ABP Nadu. As always, the real, bold journalism of ABP Network will be the backbone of this journey and give our viewers an elevated sense of news consumption.”
Graphity co-founder Piyush Aggarwal said, “We’re thrilled to be a part of ABP Network’s breakthrough metaverse endeavour. We hope that visitors enjoy the fresh take on digital news interaction. We’re also working on a bigger, scaled-up version of the ABP Nadu Metaverse to incorporate all of ABP’s news platforms. We are sure this will redefine the way users interact with news in the near future.”
ABP Metaverse is designed to be an engaging and interactive platform that brings news to life. It features a range of virtual spaces, including newsrooms, interactive games, and virtual worlds like a sports stadium, a metaverse interview room, and more.
The ABP Nadu Metaverse is a gateway experience to the bigger ABP Metaverse, and will offer visitors a glimpse into exciting new possibilities that the virtual world promises.
Users will be able to enter the ABP Nadu Metaverse in the form of digital avatars, read the latest and trending news articles, watch ABP Nadu videos, interact with other users via fun actions, play games, and also take selfies of their avatars to be shared on social media.
The launch of ABP Nadu Metaverse is just the beginning of ABP Network’s foray into the metaverse. The company plans to roll out additional features and content over the coming months, which will further enhance the user experience and cement ABP Network’s position as a leader in the digital media space.
The ABP Nadu Metaverse is now live and can be accessed via ABP Nadu and other ABP Network websites and mobile apps (available for free on Google Play and App Store).
ABP Network’s entry into the metaverse is a testament to its commitment to innovation and staying ahead of the curve. With ABP Metaverse, the company is set to transform the way news is consumed, setting a new benchmark in the industry.
Experience the first experiment in the news industry, ABP Nadu Metaverse
News Broadcasting
CNN-News18 rolls out Battle for the States ahead of key polls
Multi-format election coverage tracks voter mood across five battleground states
NEW DELHI: CNN-News18 has launched a special election programming initiative titled Battle for the States, as India gears up for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
Built around the theme ‘Road to Power’, the multi-format coverage aims to follow the entire electoral journey, from campaigning and polling to results and government formation. The network is leaning into on-ground reportage and data-backed storytelling to decode voter sentiment across regions where local issues often shape the narrative.
The programming line-up includes ‘Vote Tracker’, a three-part series developed in collaboration with survey agency Vote Vibe. The show blends survey insights with expert commentary and field reporting, using augmented reality graphics to present complex electoral data such as vote share, seat projections and leadership preferences in a more accessible format. It will air every Monday evening until April 6.
Adding a cultural lens to political reporting is ‘So Saree!’, a ground-driven segment where women anchors travel across constituencies dressed in traditional handwoven sarees from each state. The format uses attire as a storytelling device, highlighting regional identity while capturing grassroots voices.
Meanwhile, ‘Unfiltered Kaapi’ and ‘Chai-Niti’ bring a more conversational tone, drawing inspiration from everyday political discussions in tea stalls and coffee corners. These segments aim to break down key issues through candid, fast-paced exchanges between anchors and reporters, tailored to regional sensibilities.
For viewers seeking deeper insights, the weekend docuseries ‘Reporters Project’ takes a longer view, with correspondents travelling across constituencies to map voter concerns and political shifts on the ground.
“Elections are about people, their aspirations, identities and the issues that matter to them, and every state tells a different story,” said CNN-News18 editorial affairs director Rahul Shivshankar. He added that the initiative focuses on understanding “the sentiment on the ground and what’s driving voter choices”.
Echoing the emphasis on credibility, Network18 CEO – English and business news Smriti Mehra said the network aims to combine on-ground reporting with data-led insights to deliver clear and timely coverage as the elections unfold.
With a mix of data, culture and grassroots reporting, CNN-News18 is positioning Battle for the States as a comprehensive window into one of India’s most closely watched electoral cycles, where every vote carries a story waiting to be told.
