News Broadcasting
ABC to make music video for ‘Grey’s Anatomy’
MUMBAI: US broadcaster ABC and Epic Records have partnered to produce a music video for the show Grey’s Anatomy.
The video will combine scenes from the third season of the medical soap and The Frays title track video from their gold debut album, How to Save a Life. In India the show airs on Star World.
ABC senior VP marketing Mike Benson says, “Music has become an integral part of the storytelling on Greys Anatomy. Using a song like How to Save a Life really captures the tone and essence of the show. Its a great opportunity to take moments from the programme and present them in a new and entertaining way for existing fans and people not familiar with the series.”
Epic Records senior VP, marketing Lee Stimmel says, “The partnership of The Frays How to Save a Life and Greys Anatomy is a perfect match. The use of the song in last seasons episode was truly compelling and had a huge impact with fans of the band. Both How to Save a Life and Greys Anatomy have a similar emotional connection with fans. Its exciting to expand the pairing and spotlight this connection.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
