News Broadcasting
ABC, Fox up on Upfront, CBS flat, NBC to drop: Merrill Lynch report
MUMBAI: Will it stay flat or will there be another fall? And how much longer will the annual highpoint event for television networks in the US – the broadcast upfront presentations – even matter to executives taking the call on where to put their advertising buck?
As new digital media options open up, these are issues that TV execs in the US are having to grapple with increasingly in the upfront season but a report just out from investment firm Merrill Lynch does offer a window into what the future could hold. At least in the near to medium term. And contrary to the doomsayers, it is not all gloom for the networks in an age where a new generation of consumers are increasingly getting their entertainment fix outside of the TV screen.
To quote from the report: “Generally speaking, we believe that traditional broadcasters may be better positioned for this market than credited given their multiple touch points with consumers, experience in content production, already large inventory of much sought after video content and strong relationships with advertisers.”
The report further said that if advertisers opted to shift their spends to new digital platforms like broadband or mobile, “broadcasters are primed to attract a significant share of that spending with their offerings in the new arenas”.
On the dollars gained front, the report predicts the major networks should wind up about flat or slightly lower than the $9.1 billion booked in 2005, when upfront spending fell 2 percent from the previous year. Among the networks, ABC again leads its rivals on the continued momentum delivered by its three big hit shows – Desperate Housewives, Lost and Grey’s Anatomy. Upfront commitments are predicted to increase 7 per cent to $2.23 billion. News Corp’s Fox meanwhile, shows the biggest projected growth of 12 per cent to reach $1.78 billion.
Though CBS will only be up 1 per cent this year, by virtue of its having the largest ad pie share among the top four US networks means it will rack up $2.63 billion from the upfront.
NBC continues the slide after seeing its prime-time ratings drop 14 per cent over the last year. Merrill Lynch predicts that NBC will decline 3 per cent this year, to touch $1.84 billion. Some consolation for the ratings challenged former numero uno network is that it has somewhat bottomed out from the disastrous 33 percent free fall it suffered last year.
News Broadcasting
UDF poised to return to power in Kerala, says Manorama-CVoter survey
Massive opinion poll projects shift in Kerala politics ahead of 2026 Assembly elections.
MUMBAI: The winds of change appear to be blowing through Kerala’s political landscape and this time, they seem to favour the United Democratic Front. A comprehensive mega opinion survey conducted by Manorama News in partnership with CVoter projects a potential comeback for the UDF in the upcoming Kerala Legislative Assembly Elections 2026. The survey, covering all 140 constituencies with a massive sample size of nearly 90,000 respondents, predicts the UDF could win between 69 and 81 seats.
The ruling Left Democratic Front (LDF) is expected to secure 57 to 69 seats, a significant drop from the 99 seats it won in the 2021 elections. This would mean the LDF losing 30 to 42 of its sitting seats. Meanwhile, the National Democratic Alliance (NDA), which drew a blank in 2021, is projected to open its account with 1 to 5 seats.
Region-wise, the UDF is expected to make strong gains in Malabar, winning 25 to 34 out of 48 seats, and in Central Kerala, where it could bag 29 to 33 out of 53 seats. In South Kerala, the LDF is likely to retain an edge with 21 to 25 seats, while the UDF may improve to 12 to 16 seats. The NDA could pick up 1 to 3 seats in the southern region.
The survey was conducted between 14 and 26 March 2026, with additional tracker and snap polls carried out from December 2025 to March 2026. A total of 89,693 respondents participated, ensuring representation across all demographics and social segments.
Manorama News has a strong track record of accuracy, with its previous projections closely matching the actual results of the 2019 and 2024 Lok Sabha elections as well as the 2021 Kerala Assembly polls.
In Kerala’s famously fierce political battles, this survey suggests the pendulum may be swinging back. Whether the final verdict matches these numbers or throws up another surprise, one thing is clear, the 2026 Assembly elections are shaping up to be one of the most keenly watched contests in the state’s history.
