Awards
Abby Awards 2025 names Björn Ståhl and Youri Guerassimov as global jury chairs for creative clash
MUMBAI: Some festivals bring sun and sand. Goafest brings Grand Prix-winning creatives with awards baggage heavier than beach coolers.
This year’s Abby Awards 2025 powered by One Show just pulled off a creative coup—roping in two of the ad world’s finest to chair its international jury.
Grab your pens (or Apple Pencils): Björn Ståhl and Youri Guerassimov are headed to Goa, and the briefs better be brilliant.
Announced on 15 April 2025, the 56 edition of the Abby Awards will see Uncommon Creative Studio, Stockholm CCO Ståhl chairing the Still Print category, while Marcel Paris CCO & CEO Guerassimov will preside over the Integrated category. With a combined award count that would make Don Draper blush, these two titans bring enough creative firepower to light up an entire awards season.
Ståhl has racked up over 250 awards, including a Titanium and Grand Prix at Cannes and not one but two Black Pencils. Having spent 31 years in the business—19 of them at INGO where he turned the agency into one of Fast Company’s most innovative companies—Ståhl is now leading the creative charge at Uncommon Stockholm since January 2024. And yes, he’s judged Cannes and D&AD thrice each, because once clearly wasn’t enough.
On the other side of Europe’s brilliance map sits Guerassimov—arguably one of France’s most decorated creatives of this generation. With 2 Cannes Lions Grand Prix, 3 D&AD Black Pencils, a One Show Green Pencil, and over 40 Cannes Lions under his belt, Youri’s trophy shelf is basically a hazard zone. His career began at CLM/BBDO in 2004, and alongside his long-time partner Gaetan du Peloux, he has created campaign gold for local and global brands alike.
Entries for the Abbys are now open, featuring 24 Media categories and 23 Creative ones. Among the new additions this year are ‘Small Budget Big Impact’, ‘Sports Marketing’, and ‘Micro Marketing’ under the media section. It’s the kind of lineup that gives underdogs, outliers and niche geniuses a shot at gold—and maybe a selfie with the jury chairs.
For details on how to submit, obsessively check www.Abbyawards.com.
The awards will take place on 21–23 May 2025, at the plush Taj Cidade de Goa Heritage and Horizon during Goafest—South Asia’s largest celebration of advertising, creativity, and beachside bragging rights. The festival is jointly hosted by The Advertising Club and the Advertising Agencies Association of India. If you haven’t booked your flight yet, now’s your cue.
With this level of global creative clout on board, Abby Awards 2025 isn’t just levelling up—it’s playing in the big leagues with Cannes-calibre judges and south Asian swagger.
Let the best ideas win (and the weak ones sweat).
Awards
Ajay Kakar to chair jury for ad:tech Honours Awards 2026
Industry leaders join jury as nominations surge for marketing tech awards
NEW DELHI: The ad:tech Honours Awards 2026 are gearing up for a bigger second edition, with Ajay Kakar, head of corporate branding at Adani Group, set to chair the jury for India’s technology-focused marketing awards.
Organised in partnership with the International Advertising Association India Chapter, the awards celebrate the growing influence of technology in shaping modern advertising and marketing outcomes. This year’s edition has drawn a strong response from across the industry, signalling rising momentum around innovation in marketing technology.
The organisers say the nominations reflect a wide range of ideas and approaches, highlighting how brands and agencies are increasingly leaning on platforms, tools and data to sharpen their campaigns and connect with audiences more effectively.
Leading the evaluation process, Kakar will head a jury made up of senior leaders from across brands, agencies and technology platforms.
The jury panel includes Amaresh Godbole, CEO, digital technology business at Publicis Groupe; Bishwajeet S, head of marketing and PR at Volkswagen India; Carol Goyal, executive director at Rediffusion and CEO of Aesthetic Intelligence Lab; Kushal Sanghvi, director at Komerz; Lara Balsara, executive director at Madison World; Rana Barua, group CEO India, sea and North Asia; Deepak Oram, senior vice president growth marketing and martech; and Priyanka Khaneja Gandhi, head of marketing and creative solutions at Amazon Ads India.
The ad:tech Honours Awards aim to recognise not just creative campaigns but the smart use of technology that delivers measurable impact and business results. Categories this year reflect the rapidly evolving digital landscape, covering areas such as artificial intelligence, data-driven marketing, content ecosystems, automation, martech and adtech integration, and commerce-led marketing.
The winners will be announced on 17 March 2026 at the Yashobhoomi Convention Centre in New Delhi during ad:tech New Delhi 2026. The event is expected to bring together leaders from brands, agencies, platforms, creators and technology partners for an evening celebrating the ideas and innovations shaping the future of marketing.iconductor industries.
