News Broadcasting
Aaj Tak wins the absolute majority
Mumbai: During the crucial counting hours of the Lok Sabha elections in 2024, AajTak emerged as the undisputed leader in news broadcasting, capturing an astonishing market share of over 50 per cent.
This milestone represents not just a victory but an absolute dominance in the media landscape, with AajTak’s viewership surpassing the combined sum of all other channels.
Source: Hindi News Channels | Concurrent Users | YouTube Live | Primary Feed | 4th June 0800-1759 Hrs
Within the first two hours of counting, AajTak surged ahead with an impressive market share peaking at a staggering 60 per cent. This commanding lead underscores the channel’s unparalleled reach and influence among viewers seeking real-time election updates and analysis.
In a remarkable display of supremacy, AajTak‘s peak viewership was recorded at 3.5 times higher than the closest competitor, solidifying its position as the go-to destination for election coverage.
This unprecedented achievement reaffirms AajTak‘s status as the nation’s preferred news source during critical events.
With its unwavering commitment to delivering accurate and timely news, AajTak has once again demonstrated its ability to captivate audiences and set new benchmarks in media excellence.
As the channel continues to lead the way in journalistic integrity and viewer engagement, its dominance in the news sphere remains unchallenged.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
