News Broadcasting
Aaj Tak wins the absolute majority
Mumbai: During the crucial counting hours of the Lok Sabha elections in 2024, AajTak emerged as the undisputed leader in news broadcasting, capturing an astonishing market share of over 50 per cent.
This milestone represents not just a victory but an absolute dominance in the media landscape, with AajTak’s viewership surpassing the combined sum of all other channels.
Source: Hindi News Channels | Concurrent Users | YouTube Live | Primary Feed | 4th June 0800-1759 Hrs
Within the first two hours of counting, AajTak surged ahead with an impressive market share peaking at a staggering 60 per cent. This commanding lead underscores the channel’s unparalleled reach and influence among viewers seeking real-time election updates and analysis.
In a remarkable display of supremacy, AajTak‘s peak viewership was recorded at 3.5 times higher than the closest competitor, solidifying its position as the go-to destination for election coverage.
This unprecedented achievement reaffirms AajTak‘s status as the nation’s preferred news source during critical events.
With its unwavering commitment to delivering accurate and timely news, AajTak has once again demonstrated its ability to captivate audiences and set new benchmarks in media excellence.
As the channel continues to lead the way in journalistic integrity and viewer engagement, its dominance in the news sphere remains unchallenged.
News Broadcasting
India Today Group debuts AI anchor ‘Sutra’ at AI Impact Summit 2026
Sutra aims to simplify live policy debates using sovereign AI models
NEW DELHI: India Today Group has unveiled Sutra, an AI-driven news anchor designed to deliver real-time, contextual reporting, marking the group’s latest push to integrate artificial intelligence into mainstream journalism.
The AI anchor was introduced at the India AI Impact Summit 2026 in New Delhi and developed in collaboration with BharatGen, with the initiative showcased by the Ministry of Electronics and Information Technology.
India Today Group said Sutra is built to navigate complex policy discussions and fast-moving developments by synthesising information into concise, accessible insights, aimed at narrowing the gap between high-level debates and public understanding. The AI anchor was used to surface live takeaways from key sessions at the summit.
India Today Group chief AI officer Nilanjan Das, said the project was focused on clarity and accessibility without diluting editorial rigour. He added that working with BharatGen aligned the group’s AI ambitions with India’s broader push towards sovereign technology capabilities.
BharatGen CEO Rishi Bal, said the partnership reflected a shift from basic automation towards deeper contextual intelligence in media. He emphasised the importance of indigenous, multimodal AI models capable of understanding Indian languages, regional dialects and cultural nuance, particularly as AI-driven news formats gain traction.
The launch positions India Today Group among the first major Indian media houses to deploy an AI anchor backed by home-grown technology, underscoring a growing convergence between journalism, public policy and sovereign AI infrastructure.
