Animation
Aadarsh’s Purple Turtle bags licensor of the year publishing award
MUMBAI: Inspired by the vision of innovate in India, media and entertainment company Aadarsh has won the Licensor of the year- publishing award at Indian eRetail Congress 2015.
Aadarsh is the owner of Purple Turtle, an Indian animated character that has gone global and created success stories in 27 countries. Aadarsh is mainly involved in IP creation, publishing, printing and licensing services of toons and characters focused on school genre.
The award recognises the innovative measures and benchmarks set by Aadarsh in the domain of brand and character licensing in India and abroad.
Aadarsh directors Ashish and Manish Rajoria said, “Aadarsh specializes in printing, publishing, IP development, licensing and entertainment for children and we are committed to set new benchmarks for Indian Innovation and IP in content on the global dais. We are delighted to be the winner of prestigious Licensor of the year- Publishing Award at the popular Brand Licensing and Merchandising conference of Indian eRetail Congress 2015. We are honoured that Purple Turtle has added another accolade in its global recognition portfolio.”
MUMBAI: History is getting a fresh rewrite this time with code, creativity and a longer arc in mind. Lens Vault Studios has announced its first original production, Bal Tanhaji, marking the official entry of the newly launched, tech-driven studio into India’s evolving entertainment landscape.
Arriving six years after the box-office success of Tanhaji: The Unsung Warrior, the new project expands the universe rather than revisiting familiar ground. Bal Tanhaji explores uncharted narrative territory, signalling a clear shift from one-off cinematic spectacles to long-format, world-building storytelling designed for digital-first audiences.
At the heart of this ambition is Prismix Studios, the in-house generative AI and technology arm powering the creative engine behind the show. The studio’s approach blends storytelling with next-generation tools, aiming to reimagine how Indian IPs are created, scaled and sustained beyond theatrical releases.
For Lens Vault Studios chairman Ajay Devgn the new venture represents a deliberate step beyond traditional cinema. The focus is firmly on building long-form intellectual properties across fiction and non-fiction, tailored to changing viewing habits and platform-led consumption. He said the studio intends to explore formats that remain largely untapped, while drawing on the team’s experience with large-scale cinematic storytelling.
Lens Vault Studios founder and CEO Danish Devgn echoed that sentiment, describing Bal Tanhaji as the studio’s first generative-AI-led IP and the starting point of a broader vision. The aim, he noted, is to carry forward the legacy of the Tanhaji universe while connecting with younger audiences through a blend of powerful narratives and emerging technologies.
With Bal Tanhaji, Lens Vault Studios is planting its flag early not just launching a show, but signalling a larger play for cinematic universes that live, grow and evolve across platforms. If this debut is any indication, the future of Indian storytelling may be as much about imagination as it is about innovation.
