Gaming
AA Gaming launches AA Play: India’s ultimate all-in-one gaming platform
Mumbai: AA Gaming launches AA Play, a revolutionary gaming and esports platform designed for gamers across India. The app brings together esports tournaments, community building, and digital commerce, all in one place, offering a comprehensive solution to the growing needs of the gaming ecosystem.
Developed by industry veterans, AA Play is crafted to cater to hardcore and mid-core skill-based gamers. The app will offer exciting competitions, foster connections among players, and eventually support an in-app marketplace, reshaping how gamers in India engage with each other and with games.
At launch, the app focuses on two core areas:
1. Tournaments: AA Play will provide free esports tournaments, giving players a chance to compete and win big. Aspiring esports athletes can now find regular competitions across various titles, helping them hone their skills and potentially go pro.
2. Community Building: Players can form or join communities, connecting with like-minded individuals for collaboration, meetups, and shared experiences.
A digital marketplace is planned for future updates, where gamers can purchase gaming merchandise and in-game items through a secure, user-friendly digital wallet, further enhancing the seamless gaming experience.
AA Gaming, founder and CEO, Akash Dhangar expressed his enthusiasm: “With AA Play, we are gearing up to revolutionize the gaming experience, bringing everything a gamer needs—competing, connecting, and shopping – into one exciting platform! As India’s gaming industry explodes, we’re thrilled to be at the forefront, offering a one-stop solution that puts the power in players’ hands. In the past, we focused on third-party and white-label B2B services, but this app marks a bold turning point. We’re making a giant leap towards a direct-to-consumer model, opening up incredible opportunities for innovation and new revenue streams. This is our vision for a super app that unites all things gaming in one place.”
India’s gaming industry is rapidly growing, with projections estimating it will reach a value of $1.4 billion by 2028. By then, India is expected to surpass China in the number of gamers, with a total of 730.7 million players. AA Play launches at a pivotal time to engage both new and returning gamers, contributing to the booming Indian gaming ecosystem.
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
