News Broadcasting
A lively journey to the city of Banaras with News State UP’s ‘Shahar Banaras’
Mumbai: News State Uttar Pradesh’s flagship conclave “Shahar Banaras” in its second edition saw a dignified line-up of speakers. An event was specially carved to discuss the development in Varanasi & how it transformed from the land of mystics to the center of the political ecosystem.
The event witnessed the presence of the minister of industrial development, UP state president, member of parliament & minister of road transport and highways, sharing their experience of the city from the past to the present.
The show embarked on the journey of the minister of industrial development, Satish Mahana, drawing attention towards the improvement in the industrial development of the state as well as entering the corridors of power in 2022. He also added, now politics of development and nationalism are given more importance than politics of caste and religion which used to happen before 2014.
Followed by the session with BJP UP state president, Swatantra Dev Singh who brought the limelight to the issue of nationalism and development and how the BJP will get back the trust of the public. He said, “In BJP, leaders are not made to make disciples.”
The platform also witnessed another lively session by member of parliament, Manoj Tiwari who has a different connection with the city Kashi. He changed the atmosphere of the conclave by tickling the audience with his wit and sung few lines of his songs. The songs sung by him became law he added. He also put forward that BJP is set to come back in UP.
The event was concluded with the session of the minister of road transport and highways, Nitin Gadkari. Addressing the audience about the increased price of petrol & how we can counter it, he said that work is being done to make biofuel from all agricultural products. “This will not only provide cheaper fuel but will also reduce pollution. We have spoken to all the vehicle manufacturers about making flex engines that support biofuel. We are going to make this engine mandatory soon,” he added.
Thanking the event sponsors, News Nation Network, president- sales & marketing, Abhay Ojha added, “We are happy because of the huge success of the initiative and what makes us more contented is that we were able to generate top-notch participation and we had a full house throughout the day following the Covid-19 guidelines.”
“We truly appreciate the generous support of our partners for making this event a huge success. We thank Shahar Banaras Event Partners – Zippy Dish Wash, Shri Swarn Kala Kendra, Vatsalya Hospital, Golden Almirah, Apso Lab, Ananda Dairy, Himgange, Aadrash Ayurveda, Ashoka Instititute, Admatrix,” Ojha added.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
