Movie Channels
9XO and Sony Music to present ‘Teach 1D to dance Bollywood style
MUMBAI: 9XO, the international music channel from 9X Media is providing One Direction fans in India, an opportunity never to be missed. The channel in association with Sony Music is the official partner celebrating the 1 D Day in India. 9XO has launched a contest titled ‘Teach 1D to dance Bollywood style,’ offering the viewers an opportunity to teach some cool Bollywood style dancing to this popular English-Irish pop boy band.
1D Day which will be held on 23 November is a global event providing an exclusive insight into the lives of ‘One Direction’ band members consisting of Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson. Being the official partner of 1 D Day, 9XO will also premiere their latest song Story of My Life exclusively in India. The channel has also created the ‘Teach 1D to dance Bollywood style’ contest for the fans to showcase their love for One Direction.
9XO channel head Luke Kenny said “Our exclusive partnership with Sony Music, will give our viewers the once-in-a-lifetime opportunity to associate with One Direction. Every country has planned a unique challenge for the boys and with Indian cinema going global; we were keen on the band members experiencing the vibrant flavor of Bollywood through the ‘Teach 1D to dance Bollywood style,’ contest. One Direction is a rage amongst the youth across the globe and this is our treat to their fans across India. So, bring it on all you One Direction fans and let’s teach them some super cool Bollywood moves!”
‘Teach 1D to dance Bollywood style’ contest by 9XO will provide the hardcore fans a chance to teach the Boys their most favourite Bollywood moves. The best video selected will be played on 1 D Day on 23 November for the band.
The ‘Teach 1D to dance Bollywood style’ contest will be promoted on air and across all the digital platforms. Fans can also log on to Twitter.com/9XOIndia for the latest updates. Last date for participating in the #1DDayIndia challenge is 19 November.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
