Music and Youth
9X M’s Audience – Brand Connect ties with Pepsi for campaign
MUMBAI: 9X Media has partnered with PepsiCo for its campaign around Emoji’s Jaisa mood, waisi Pepsi. This partnership with the Audience – Brand Connect (ABC) division of 9X Media will provide the brand customized solutions across 9XM, 9X Tashan and 9XO.
As part of the campaign, 9XM will launch Pepsi Jaisa Mood Waisa Song from 16 June 2016. The song calls for selfies from viewers expressing their various moods and the channel will match a song reflecting these moods.
9X Media Pvt. Ltd chief revenue officer Pawan Jailkhani said, “After the success of Asktrack and Shopclues, we are delighted to announce our latest association with Pepsi through A-BC. We will be promoting the Pepsimoji campaign through customized programming innovations across our channels 9XM, 9X Tashan and 9XO. At 9X Media, it is our constant endeavor to provide well researched solutions to our Clients, after taking into consideration data analytics, brand ethos, TG and the geographies for the campaign. Pepsi Jaisa Mood Waisa Song emphasizes on music and emoticons, which is the universal language of the Youth. We are confident that our offering will resonate with the fans and viewers of the channel.”
Similarly to this song on 9XM, 9X Tashan and 9XO, it will air the weekend property titled Jo Mood Wohi Song and Songs for Every Mood respectively. These hourly bands will play the latest songs complementing viewer’s selfies and moods.
PepsiMoji partnership across channels will be promoted across our digital platforms. Our 15 million plus fans across Twitter, Instagram, Whatsapp and Facebook can celebrate their moods with PepsiMoji. Entries can be posted via Instagram, Whatsapp and Twitter platforms. Moods like Happy, love struck, naughty and party can be posted using #JMWS on the 9XM digital platforms.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
