Music and Youth
9X M’s Audience – Brand Connect ties with Pepsi for campaign
MUMBAI: 9X Media has partnered with PepsiCo for its campaign around Emoji’s Jaisa mood, waisi Pepsi. This partnership with the Audience – Brand Connect (ABC) division of 9X Media will provide the brand customized solutions across 9XM, 9X Tashan and 9XO.
As part of the campaign, 9XM will launch Pepsi Jaisa Mood Waisa Song from 16 June 2016. The song calls for selfies from viewers expressing their various moods and the channel will match a song reflecting these moods.
9X Media Pvt. Ltd chief revenue officer Pawan Jailkhani said, “After the success of Asktrack and Shopclues, we are delighted to announce our latest association with Pepsi through A-BC. We will be promoting the Pepsimoji campaign through customized programming innovations across our channels 9XM, 9X Tashan and 9XO. At 9X Media, it is our constant endeavor to provide well researched solutions to our Clients, after taking into consideration data analytics, brand ethos, TG and the geographies for the campaign. Pepsi Jaisa Mood Waisa Song emphasizes on music and emoticons, which is the universal language of the Youth. We are confident that our offering will resonate with the fans and viewers of the channel.”
Similarly to this song on 9XM, 9X Tashan and 9XO, it will air the weekend property titled Jo Mood Wohi Song and Songs for Every Mood respectively. These hourly bands will play the latest songs complementing viewer’s selfies and moods.
PepsiMoji partnership across channels will be promoted across our digital platforms. Our 15 million plus fans across Twitter, Instagram, Whatsapp and Facebook can celebrate their moods with PepsiMoji. Entries can be posted via Instagram, Whatsapp and Twitter platforms. Moods like Happy, love struck, naughty and party can be posted using #JMWS on the 9XM digital platforms.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
