News Broadcasting
9 Gold to start 9 pm-10 pm block with soaps, series
HFCL-Nine Broadcasting India Ltd is to complete the 7 pm to 10 pm programming block it had bid Rs 1,210 million for by starting to air a clutch of series and soaps between 9 pm and 10 pm cum 16 October on DD Metro, the government owned channel. The branded block called Nine Gold will additonally air sitcoms, dramas and two-hour movies by leading directors.
Amongst the new shows to be launched figure: Smriti, Patang, Mooch Nahin To Kuch Nahin, Chonch Ladi Re Chonch, Agar Tum Na Hoten, Hum bhit to Hain Tumarhe, Tedhe Medhe Sapney and Khaki.
The shows feature popular stars like Tom Alter, Salil Ankola, Bhagyashree, Rajesh Khera, Anju Mahendroo, Raghuveer Yadav, Benjamin Gilani and many more.
Nine Gold will additionally introduce ‘Directors Cut’, a series of two-hour movies featuring a variety of storylines, brought to the small screen by leading directors and scriptwriters like Saeed Mirza, Praveen Nischol, Tanuja Chandra, Pankaj Parasher and Aruna Raje.
According to both Ravina Raj Kohli CEO of HFCL-Nine Broadcasting and Prasar Bharti chief R.R. Shah, the earlier 7 pm to 9 pm block is doing very well, thank you. Kohli says that Nine Gold has managed to snare 23 of the top 50 programme slots in all centres in all TV homes across India, based on TAM Media’s TRPs during 17-23 September.
According to Shah, DD Metro is refurbishing itself and is to get new look courtesy from 14 November when a gaggle of new shows targeted at kids between 3 and 6 pm. This includes Teletubbies which is being brought to DD by the BBC.
Shah points out that DD is making a serious effort at ensuring better transmission of DD’s signal in Indian TV homes. The state-owned network is installing an additional 110 transmitters by next year to ensure that viewers in even the smallest towns can tune into the channel.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
