Gaming
8Bit Creatives partners with Rooter to elevate India’s gaming content landscape
Mumbai: 8Bit Creatives, India’s leading gaming influencer talent management agency has partnered with Rooter, the country’s largest gaming and esports content platform to bolster the nation’s gaming creator economy.
This collaboration will see 8Bit Creatives’ notable gaming influencers, PC gamers, and GTA roleplay creators, such as Tanmay Singh aka ScoutOp, Parv Singh aka Regaltos, Raj Varma aka Snax, Salman Ahmad aka 8Bit Mamba, Mithul Nayak aka 8Bit Binks stream and curate engaging content on the Rooter platform.
By merging the reach of 8Bit Creatives’ creators with Rooter’s distribution and ssolutions, the partnership aims to significantly enhance access to diverse and engaging gaming content for audiences across the country. At the same time, the partners will be developing multiple avenues for brands and advertisers to engage deeply with India’s passionate gaming community.
8Bit Creatives founder & CEO Animesh Agarwal aka 8Bit Thug expressed the significance of the partnership with Rooter for the Indian Esports industry. He stated, “Our collaboration with Rooter will act as a catalyst for the sustained growth of India’s gaming creator economy. We are excited to bring our gaming influencers and creators to a platform that shares our vision for excellence in gaming content as well as the prosperity of the community. Together, we aim to create an immersive and unparalleled gaming experience for millions of fans across the nation.”
Gaming is now the top entertainment choice and source of social connection for India’s young demographic, attracting both endemic and non-endemic brands eager to connect with this audience. Industry leaders like 8Bit Creatives and Rooter have been building multiple brand solutions on the back of engaging content experiences. Investing in strengthening them will also be a cornerstone of this collaboration.
Underlining the shared focus behind the partnership, Rooter co-founder and COO Dipesh Agarwal said “8Bit Creatives shares our strong drive to unlock massive growth opportunities for the Indian Gaming ecosystem and we are excited to collaborate with a partner like them. We’ve been facilitating multiple monetization opportunities for creators through partnerships with ~100 brands, fan donations, and more. With this collaboration, we will be working closely with the 8Bit Creatives team to elevate value creation for the creator community. We also aim to develop innovative marketing playbooks and solutions at the intersection of gaming, content, pop culture, and social media, which will establish new operating benchmarks for the ecosystem.”
According to Niko Partners’ ‘India Games Market’ report, India’s video game market is the fastest growing by gamers and revenue and the number of gamers across all platforms in India is forecast to reach 641.2 million in 2027, growing at a five-year CAGR of 10.1 per cent.
The association between 8Bit Creatives and Rooter promises to usher in a new era of high-quality content, engagement, and an overall enriched gaming experience for fans.
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
