Gaming
8Bit Creatives joins Nodwin Gaming as talent partner for DreamHack India
Mumbai: 8Bit Creatives, an esports consulting and talent management agency, has partnered with Nodwin Gaming as the exclusive talent partner for DreamHack India 2024.
As part of this partnership, 8Bit Creatives will engage its wide network in the Indian gaming, esports, and youth communities, with its creators producing content leading up to the event and hosting meet-and-greet sessions.
DreamHack India, the country’s largest gaming festival, will be held from 15 to 17 November at the Hitex Exhibition Centre in Hyderabad, marking its fifth edition. This anticipated event includes esports tournaments, BYOD events, cosplay competitions, music concerts, and stand-up comedy, celebrating gaming, esports, pop culture, and entertainment.
8Bit Creatives CEO and founder Animesh Agarwal said, “DreamHack India is one of the most prominent events in the Indian gaming and esports calendar and we’re proud to be the exclusive talent partners for it. This is further recognition of 8Bit Creatives’ ability to meaningfully engage the gaming and youth audiences across the country. Our belief in working with the right creators who create experiences that resonate with the youth audiences distinguishes our offerings and we can’t wait to share what we have in store for DreamHack India 2024 with our audiences!”
This is not the first time that 8Bit Creatives will partner with DreamHack India. The organisation was also the talent partner for the event in 2022.
Nodwin Gaming, co-founder and MD Akshat Rathee said, “Our vision at Nodwin Gaming is to create unforgettable experiences for the youth, and DreamHack has proven to be the ultimate platform to realise that vision, bringing together gaming, entertainment, and community in an immersive celebration. We’re thrilled to have 8Bit Creatives as our exclusive Talent Partner for DreamHack India 2024. It’s especially exciting to welcome iconic creators like Mortal, who joined us in our very first edition, back for this landmark fifth year, alongside fan favourites like Snax, Kaashvi, Thug, and Payal. These creators bring a unique energy that connects deeply with our fans and elevates every moment. Their presence underscores our commitment to crafting electrifying experiences year after year, building on the momentum of events like BGMS and past DreamHack editions. Together with 8Bit and this powerhouse lineup, we’re setting the stage for an unforgettable event that will bring fans and creators closer than ever before!”
8Bit Creatives’ content and esports division, S8UL, became the only organization this year to win the ‘Content Group of the Year’ award for a third consecutive time at the Esports Awards 2024. They are also the only Indian organization to have ever won an esports award in any category. Earlier this year, 8Bit Creatives’ gaming content creators, including Naman Mathur, Payal Dhare, and Animesh ‘Thug’ Agarwal, were invited for a meet-and-greet with prime minister Narendra Modi.
The organisation leads India’s gaming and content ecosystem with services like talent management, campaign curation, brand activations, and more.
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
