GECs
80% people globally have TV access
NEW DELHI: Almost 80 per cent of households globally had access to television at the beginning of 2013, compared to 41 per cent of households with a computer and 37 per cent with internet access.
The report shows that the number of households with internet access is increasing in all regions, but large differences persist, with penetration rates at the end of this year set to reach almost 80 per cent in the developed world, compared with 28 per cent in the developing world.
An estimated 1.1 billion households worldwide are not yet connected to the internet, 90 per cent of which are in the developing world, according to the International Telegraphic Union’s flagship annual report Measuring the Information Society 2013.
Internet users as a percentage of the population have been growing on average at double-digit rates over the past ten years. The percentage of the population online in the developed world will reach almost 77 per cent by end 2013, compared with 31 per cent in the developing world.
Mobile broadband connections over 3G and 3G+ networks are growing at an average annual rate of 40 per cent, equating to 2.1 billion mobile-broadband subscriptions and a global penetration rate of almost 30 per cent.
Almost 50 per cent of all people worldwide are now covered by a 3G network, the report said.
By end of 2013 there will be 6.8 billion total mobile-cellular subscriptions – almost as many as there are people on the planet.
An estimated 2.7 billion people will also be connected to the internet – though speeds and prices vary widely, both across and within regions.
The Republic of Korea leads the world in terms of overall ICT development for the third consecutive year, followed closely by Sweden, Iceland, Denmark, Finland and Norway. The Netherlands, United Kingdom, Luxembourg and Hong Kong (China) also rank in the top 10, with the United Kingdom at the 11th position last year.
The report identifies a group of most dynamic countries, which have recorded above-average improvements in their IDI rank or value over the past 12 months. These include (in order of most improved): United Arab Emirates, Lebanon, Barbados, Seychelles, Belarus, Costa Rica, Mongolia, Zambia, Australia, Bangladesh, Oman and Zimbabwe.
In the four years between 2008-2012 fixed-broadband prices fell by 82 per cent from 115.1 per cent of average monthly income per capita (GNI p.c.) in 2008 to 22.1 per cent in 2012.
The biggest drop occurred in developing countries, where fixed-broadband prices fell by 30 per cent year on year between 2008 and 2011.
The average price per unit of speed (Mbps) also decreased significantly between 2008 and 2012, with a global median price of $19.50 per Mbps in 2012, almost a quarter of the price that was being charged in 2008.
Austria has the world’s most affordable mobile broadband, while Sao Tomé and Principe, Zimbabwe and the Democratic Republic of the Congo have the least affordable, with service cost equal to or higher than average monthly gross national income (GNI) per capita. Other countries that rank well for mobile broadband affordability include Qatar, the United Kingdom, Germany, Kuwait and France.
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
