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73% viewers are watching IPL on JioCinema, says Synchronize India and Unomer report
Mumbai: SCORE, the IPL ad effectiveness measurement report by Synchronize India and Unomer has revealed that JioCinema’s digital streaming on mobile and connected TV has reached three times more IPL viewers than Star Sports on TV. According to the report, 73 per cent viewers stream IPL on digital platforms and only 27 per cent viewers watch IPL via cable/ DTH.
SCORE further explains that more viewers stream IPL on Smart TVs than watching over cable or DTH. With 62 per cent viewers on connected TV and 38 per cent viewers on cable/DTH, the report further establishes declining IPL viewership on TV.
The report also breaks down the audience viewing patterns. 52 per cent people watch IPL on both TV and mobile, 30 per cent watch exclusively on mobile and 18 per cent prefer to watch it only on TV. In a nutshell, one-third viewers watch IPL exclusively on JioCinema and over half are watching on mobile and TV both.
Synchronize India, a marketing and consumer insights company and Unomer, the leading digital consumer insights platform have partnered to bring ‘SCORE’ – an ad effectiveness measurement solution for brands advertising and sponsoring during Tata IPL 2023.
The Indian Premier League (IPL) 2023 has been witnessing a sharp drop in the number of advertisers on television. According to the recent BARC data, the number of advertisers on TV has fallen by 50 per cent in the first 19 matches of this season. The data shows that this year IPL has only attracted 35 advertisers on TV, while this number was 72 in the last season.
On the other hand, JioCinema has reached a record number of sponsors and advertisers during IPL’s digital streaming, with 23 sponsors on board.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
