News Broadcasting
71% Indians trust their news sources, survey reveals
KOLKATA: According to the global survey by The Trust Project and Ipsos titled ‘Trust Misplaced?’, 71 per cent urban Indians and 64 per cent global citizens believe they have easy access to news from sources they trust. At least six in 10 urban Indians (59 per cent) say they read news they can access for free. 67 per cent global citizens hold this view.
“Media entities are highly evolved in India. There are trusted sources for news; media houses that come with ethos and values and have built reputations over many decades of news dissemination, beating the odds. Further, Indians look at various sources for news and free news is readily accessible across social platforms and digitally. Now news can be accessed at a mere click and it has become easier to stay updated, going beyond the conventional sources,” Ipsos India CEO Amit Adarkar said.
Fake news and trust:
Interestingly, more number of Indians say they can tell real news from fake news – at 60 per cent believe this; but they have less confidence in the ability of people in general to be able to spot real news from fake – only 47 per cent urban Indians believed they could.
Indians say they pay for news from sources they trust (57 per cent) and are willing to pay for news from the sources they trust (56 per cent).
The survey also shows that urban Indians are skeptical of news disseminated by influencers, bloggers, leaders, celebrities on social media – they tend to trust news shared by people they personally know – more so from friends and relatives (58 per cent) as opposed to news shared by bloggers, celebrities, leaders (48 per cent) on social media. Global citizens are more circumspect in news consumption – four in 10 (42 per cent) will trust people known personally, while only one in four (24 per cent) will trust news shared by bloggers, celebrities, and leaders.
Global citizens (46 per cent) and urban Indians (54 per cent) believe their citizens are targeted by other countries with disinformation and fake news.
“Disinformation and fake news can lead to discord and incite citizens and are in poor taste; sadly, a number of countries face it. Legal action can act as a deterrent,” added Adarkar.
Where is news read most?
One thing is clear, Indians are globally one of the largest consumers of news. Conventional media vehicles and new ones are all leveraged for staying updated.
Daily news is accessed most via TV (78 per cent), social media (77 per cent), news apps (64 per cent), news sites (57 per cent), print – newspapers and magazines (56 per cent), and radio (23 per cent).
Notably, India has the world’s largest number of those accessing daily news via print.
And TV for daily news is very popular in Japan (76 per cent), Italy (74 per cent) and Turkey (73 per cent).
“News is accessed from multiple sources to stay updated. Some news is accessed on the go, some read for finer nuances and some watched to further get the perspective. It is not about one over the other. Each has its own place in the consumer’s information needs, in times of instant gratification,” said Adarkar.
Online adverts – few takers
One in three global citizens (35 per cent) and two in five (42 per cent) urban Indians say they use software or apps that block online adverts. Global citizens (66 per cent) and urban Indians (69 per cent) say they try and avoid online adverts as far as possible.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
