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70 per cent subscribers use Mobile TV weekly: GFK study

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MUMBAI: A study by Growth From Knowledge (GfK) Technology has found that 70 per cent of active subscribers are tuning in to mobile TV services at least once a week.

The majority of these subscribers watch mobile TV for less than half an hour at any one time, with 38 per cent claiming their typical viewing session is more than 20 minutes.

More than half of the respondents said they signed up to mobile TV in order to have something to do during downtime. According to the study, 18 per cent said the main reason for acquiring mobile TV was to watch a programme when away from my main TV and 10 per cent said it was so they could catch a particular programme.

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GfK Technology director Colin Strong said, “The findings were encouraging and demonstrated a growing market for mobile TV services. As a time-filler the proposition of mobile TV is a good one but it is a vulnerable position to have as there are plenty of other activities that can become time fillers. Tapping into the drivers for TV has much more potential for growing the market.”

The study has found that news, weather, sports and music videos were the most popular forms of mobile TV attracting 65 per cent, 56 per cent and 46 per cent of users respectively.

“This is partly due to the viewer demographic which is somewhat younger and more male than the overall population, but also due to the nature of the medium which will be more appropriate for particular types of content,” added Strong.

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Technology consultancy Strategy Analytics predicts mobile firms will have about 50 million users of mobile TV by 2009, which it estimates will generate £3.5 billion in revenue.

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Kamlesh Singh receives Haldi Ghati Award from MMCF

India Today Group editor honoured for three decades of journalism at Udaipur ceremony.

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MUMBAI- Kamlesh Singh just turned a lifetime of sharp words into a shiny shield because when journalism wakes up a society, even the Maharana of Mewar wants to pin a medal on it.

The Maharana of Mewar Charitable Foundation (MMCF) conferred its prestigious Haldi Ghati Award on Kamlesh Singh, a senior editor at the India Today Group, during a ceremony in Udaipur on 15 March 2026. The national award, instituted in 1981-82, recognises “work of permanent value that initiates an awakening in society through the medium of journalism.”

Singh, who leads several editorial initiatives including Aaj Tak Radio, the Teen Taal community and The Lallantop, was presented the honour by Lakshyaraj Singh Mewar, Managing Trustee of MMCF. The citation highlighted his three decades of contributions to Indian media, innovations in digital journalism, mentoring young reporters, and his popular podcast persona “Tau” on Teen Taal, which fosters thoughtful public discourse.

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The Haldi Ghati Award, named after the historic Battle of Haldighati symbolising valour and resilience, is one of four national awards given annually by MMCF. Past recipients include Tavleen Singh, Piyush Pandey and Raj Chengappa.

Other honourees this year included Padma Vibhushan Pt Hari Prasad Chaurasia, Vedamurti Devvrat Rekhe, Treeman of India Marimuthu Yoganathan, Vir Chakra Capt Rizwan Malik, and US-based researcher Molly Emma Aitken, who received the Colonel James Tod Award for contributions to understanding Mewar’s spirit and values.

In an era where headlines often shout louder than substance, the MMCF quietly reminded everyone that real journalism isn’t about noise, it’s about the quiet, persistent work that stirs society awake, one thoughtful story at a time.

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