News Broadcasting
4th Lycra MTV Style Awards announced
MUMBAI: MTV India has announced the fourth edition of its style awards. The Lycra MTV Style Awards 2006 will be held on 14 October in Mumbai at the MMRDA Bandra Kurla Complex.
After ‘Desi Cool’ in 2003, ‘Circus’ in 2004 and ‘Military’ in 2005, the theme this year is ‘Celebrating Style’. In keeping with the theme, this year’s function will feature an explosion of colour with the year’s chosen designers – Neeta Lulla, Ritu Kumar, JJ Valaya, and Rohit Gandhi-Rahul Khanna presenting their lines.
Creating exclusive designs solely for the event, each designer will team up with a music performer to present a fusion of fashion and music. Additionally, designer Suneet Verma has been assigned the task of creating a special line for the opening sequence that will set the tone for the evening.
Divided into three broad categories – Popular, Technical and Honours, the Lycra MTV Style Awards 2006 will be presented to people in fashion, films, sports, television, business, politics and music. The nominees include actors Abhishek Bachchan and Preity Zinta, singer Himesh Reshammiya and television host Mandira Bedi, among others.
A change this year is that the event is being ramped up in terms of scale and size and will be held outdoors. Secondly, the size of the judging panel has been broadened to 29 (from eight). Additionally, this year’s awards are extending beyond Mumbai to two more cities – Kolkata and Bangalore.
The Style Awards 2006 will also be promoted through an extensive campaign running across print, outdoor, on-air, mobile and online via mtvindia.com. Media partners on the event include Red FM and women’s lifestyle magazine Marie Claire.
Brylcreem, Magic Moments Cassettes & CDs and L’Oreal are associate sponsors for the event.
News Broadcasting
Book Cricket gets a digital century on News18 amid T20 fever
Nostalgic classroom game revamped in English, Hindi plus Telugu on web and app.
MUMBAI: When the T20 World Cup fever hits fever pitch, News18 decides to flip the script straight back to the classroom. The digital news platform has revived the timeless schoolyard favourite Book Cricket as an interactive online game, perfectly timed to ride the cricket wave gripping fans across the globe. The reimagined Book Cricket ditches textbooks for smartphones, blending old-school nostalgia with modern gameplay. Once a sneaky recess pastime played by flicking book pages to score runs, the digital version now offers seamless fun for anyone craving a quick cricket fix between overs.
Available in English, Hindi and Telugu (with more languages planned across News18’s network), the game sits within the platform’s fast-growing gaming portfolio of over 20 titles, all built in-house. It joins event-driven hits like ‘Kursi Catcher’ and ‘Result Rewind’ during the 2025 Bihar Assembly Elections, plus festive specials such as ‘Durga’s Astras’ for Durga Puja and ‘Mouse Modak’ for Ganesh Chaturthi.
News18 Digital CEO Mitul Sangani said, “Gaming is a key pillar of our engagement strategy. At News18, we uniquely combine our newsroom agility with immersive gaming experiences. By blending credible content with interactive formats, we are creating meaningful engagement in an era defined by shrinking attention spans and evolving consumption habits.”
Select titles have expanded beyond News18.com to CNBC-TV18.com and Firstpost.com, reflecting the network’s push to deepen user interaction across platforms. The Book Cricket game is live now at https://www.news18.com/games/book-cricket/.
In a tournament where every boundary counts, News18’s digital Book Cricket proves the simplest games can still deliver the biggest smiles no syllabus required, just pure cricket joy one page-flip at a time.
