News Broadcasting
3G Entertainment News launched by 3 in UK
MUMBAI: UK’s first video mobile network – 3, today announced that it had signed a deal with Associated Press Television News (APTN), to provide celebrity entertainment videos to the growing mobile audience in the UK.
The new service, called Entertainment Now, is accessible via Today on 3, which is 3’s live entertainment channel and is updated every Tuesday and Thursday with breaking showbiz news. The style of the show is quirky and irreverent, poking fun at the rich and famous, and of course, the infamous.
From Big Brother to the Mercury Music Awards, Venice Film Festival to the Mobo’s, APTN Entertainment on 3 is there; up close and personal with the hottest stars. Now over 1.2 million customers on the 3 video mobile network can watch Entertainment Now on the move, informed an official release.
APTN director marketing Toby Hartwell said, “APTN is delighted to be working with 3, the UK’s fastest growing mobile operator. Entertainment Now is a bespoke video mobile product that viewers are sure to find amusing and addictive. It’s your inside edge to celebrity gossip and events.”
3 marketing director Graeme Oxby said, “3 video mobile brings customers the very best in mobile entertainment. The new service from APTN joins an exciting range of entertainment options on 3 customers can watch full-length music videos, Barclays Premiership action, play the latest games or watch comedy clips. Entertainment Now is a good addition to 3’s portfolio.”
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
