GECs
3,000 Fully Faltoo NFTs sold out within 48 hrs of launch: Viacom18
Mumbai: The maiden NFT drop of 3013 tokens, consisting of 3000 loot and 13 rare tokens from Fully Faltoo collection curated by Viacom18’s youth, music and English entertainment cluster, was an instant success amongst the cluster’s superfans and NFT collectors, globally.
The range of 3000 NFTs from the loot category, priced at $10 for each token, was sold out in less than 48 hours of its launch. Precisely, 40 per cent of the loot was sold in the first 30 minutes and 80 per cent within 24 hours, announced the media company on Wednesday.
The loot category consisted of collectibles inspired by ‘Bakra urf GOAT’ also known as the only legendary ‘OG POI – Prankster of India,’ ‘Rangu The Champ’ – a more passionate character who gave up on his old and boring lifestyle to find out a whole new spark in himself by lighting up his inner dopamine receptors – playback singing, ‘Winging it aka Wing it like Wingnesh’ – a charming guy amongst the ladies who is a pretty fly for an NFT guy and ‘Many Me’ is You – the wearer of many hats who pulls ’em off with a whole lot of sass.
While the loot is completely sold out, the rare category on FullyFaltooNFT.com which consists of 13 static and animated NFTs is currently open for bidding that ends on 21 February.
Fully Faltoo continues to stay invested in the NFT ecosystem and will explore the utility value of these NFTs giving the cluster an opportunity to deepen engagement with its superfans and collectors.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
