Hollywood
’12 Years a Slave’ set to release in India on 31 January
MUMBAI: PVR Pictures, one of the largest independent distributor of Hollywood movies in India, is all set to bring the much awaited drama 12 Years a slave to India. Based on the memoirs of Solomon Northup, the movie stars award winning actors Chiwetel Ejifor, Michael Fassbender, Benedict Cumberbatch, Paul Dano and features a special appearance by Brad Pitt. The historical drama is directed by Steve Mcqueen (Hunger) and brings on board Brad Pitt as producer.
Set in the 1900’s. 12 Years a Slave is the poignant story of Solomon Northup, a free black man from upstate New York, who is abducted and sold into slavery. Facing cruelty at the hands of a malevolent slave owner, as well as unexpected kindnesses, Solomon struggles not only to stay alive, but to retain his dignity. In the twelfth year of his unforgettable odyssey, Solomon’s chance meeting with a Canadian abolitionist will forever alter his life.
Commenting on the release of the movie, PVR Pictures president Kamal Gianchandani said, “12 Years a Slave is meaningful cinema and acting prowess at its best. The movie handles sensitive subjects of slavery and racial discrimination beautifully winning accolades at across film festivals and award ceremonies. We are proud to bring the movie for our Indian audiences who are certain to appreciate good cinema.”
12 Years a Slave has won Golden Globe award for the Best Picture Drama and has received nine Oscar nominations.
Release Date in India – 31 January, 2013
Director – Steve McQueen
Writers – Matt Whitely
Producer – Mark Hulme & Marcos A. Rodriguezs
Starring – Chiwetel Ejifor, Lupita Nyong’o, Michael Fassbender, Benedict Cumberbatch, Paul Dano, Brad Pitt
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
