News Broadcasting
100 per cent declaration unfeasible, says NCTA
MUMBAI: Underdeclaration has been the way out thus far; 100 per cent declaration is an impractical option. CAS is the effective solution in the foreseeable future. That about surmises what the New Delhi-based National Cable Telecommunication Association feels about the cable scenario in the country.
In a presentation at the Consumer Electronics & TV Manufacturers’ Association (CETMA) seminar in Delhi on Thursday, NCTA’s Vikki Chaudhry outlined the independent cable TV operator’s side of the story, supplemented with statistics. If the cable op has to offer 100 per cent declaration to pay channel broadcasters, says Chaudhry, it would cost the subscriber Rs 402, a figure which Chaudhry claims the average subscriber can ill afford.
On the other hand, cutting operating expenditure to accommodate pay channels and taxes means ‘frequent network breakdowns, poor picture quality, inferior distribution equipment and ineffective implementation of effective CAS’. Underdeclaration to pay channels has thus far entailed an average subscription of Rs 225 to Rs 250 per month, offering “commercial viability to the cable op with scope for upgradation and value service additions, but also some disruptions in pay channel services on issues of subscriber under-declaration,” says Chaudhry.
The implementation of CAS, on the other hand, he says, will offer a basic tier at affordable rates to subscribers, more transparency in business with pay TV broadcasters, a level playing field for all players and additional revenue.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
