English Entertainment
‘100 Mania’ set to return with latest season on Movies Now
Mumbai: Ushering the new year, Movies Now has launched the ninth season of its popular property, “100 Mania.” Making the property more interactive and collaborative this season, Movies Now is leading an integrated campaign synchronising network channels and its social media platforms.
Offering an immersive viewer engagement, “100 Mania: Season 9” leads with the premise #100DaysOfDelight, where viewers can win daily prizes by watching their favourite Hollywood films every night at 9 p.m on the channel. This latest season of “100 Mania” is presented by Kia.
The previous eight seasons of “100 Mania” have witnessed unparalleled organic consumer engagement, registering active viewer participation with an average of 3500 calls per day and has gratified 800 winners across 20+ cities to date, said the channel in a statement. “The previous season of ‘100 Mania’ garnered a reach of 4.4 million and 5.6 million impressions across the network’s social media platforms,” it added.
Promising film aficionados an immersive Hollywood experience, the property will feature the biggest action blockbusters including “The Amazing Spiderman,” “The Last Airbender,” “Spiderman: Far From Home,” “Tom & Jerry,” “Apocalypto,” “Wonder Woman 1984,” and “Transformers: The Age Of Extinction” among others.
English Entertainment
ZEE5 UK partners Narrative Entertainment to add UK channels
Six FAST channels added as platform sharpens hybrid play in Britain
LONDON: ZEE5 UK struck a first-of-its-kind deal with Narrative Entertainment, bringing mainstream UK television channels onto an Indian streaming platform as it pushes to deepen its footprint in a crowded, mature market.
The partnership adds six of Narrative’s FAST channels to the service, including Great! Movies, Great! Romance, Great! Mystery and kids brands POP, Tiny Pop and POP UP, widening ZEE5 UK’s appeal across genres and age groups.
The move reflects a clear shift in strategy. ZEE5 UK is betting on a hybrid model that blends on-demand content with curated, always-on channels to drive discovery and increase time spent on the platform.
“This partnership represents a meaningful evolution in how we serve audiences in mature markets like the UK, where viewers are defined by habits, convenience and choice rather than geography or language alone,” said Parul Goel, territory head, Europe, Zee Entertainment. “By bringing trusted mainstream UK channels together with our premium originals, movies and kids’ content, we are building a more consumer-centric platform that simplifies viewing while increasing depth and relevance.”
Fateha Begum, commercial director, Narrative Entertainment, said the tie-up would fuel growth for both sides. “Our portfolio of quality programming, with such wide and enduring appeal, is a perfect complement to ZEE5 UK. This is a strong partnership that will support growth for both parties, and we share Zee Entertainment’s vision of an increasingly partnership-led future for the industry.”
ZEE5’s global library spans over 4,000 films and more than 500 originals, with over 130 new titles added annually. The addition of Narrative’s channels strengthens its kids offering and introduces genre-led linear experiences alongside its on-demand catalogue.
The deal also gives Narrative access to ZEE5 UK’s fast-growing user base, extending reach without diluting brand identity, while reinforcing ZEE5 UK’s network of more than 40 live channels.
As streaming wars intensify, ZEE5 UK is widening its playbook, blending content, convenience and partnerships in a bid to win screen time in one of the world’s toughest markets.
