Hindi
YRF-exhibitor spat ends; multiplexes screen Tashan nationwide
MUMBAI: After a week-long standoff, the disagreement over revenue sharing terms between big banner studio Yash Raj Films and the multiplexes over the release of its film Tashan has finally been resolved.
This has resulted in the film releasing in multiplexes nationwide from today.
The agreements that have been thrashed out between Yash Raj and the multiplexes cover all the films that India‘s biggest studio will release this year and include Kunal Kohli‘s Thoda Pyar Thoda Magic on 27 June, Siddharth Anand‘s Bachna Ae Haseeno on 15 August, Jugal Hansraj‘s Roadside Romeo on 24 October, finally culminating with Aditya Chopra‘s Rab Ne Bana Di Jodi on 12 December.
Post the release of Tashan on 25 April, multiplex chains like PVR Cinemas, Adlabs, Shringar Cinemas, Inox Leisure, E-City Ventures‘ Fun Cinemas, and Cinemax had rejected Chopra‘s demand for 50 per cent of ticket sales share in the first and second weeks of release. The multiplexes were not ready to meet Chopra‘s demands as other production houses were charging 48 per cent for the first week and 45 per cent for the second week as revenue share.
The terms that have been agreed upon now are to the mutual satisfaction of all the concerned parties, states an official release from Yash Raj.
According to industry sources, the distribution percentage finally agreed upon between Yash Raj and distributors are 48:52, 38:62 and 30:70 for the first, second and third week respectively for the Mumbai territory. The terms for other cities will be 50:50, 60:40 and 70:30 for weeks one, two and three respectively.
These were the revenue sharing terms under which recent big films like Jodhaa Akbar, Welcome and Taare Zameen Par were released as well.
A point of note here is that for Yash Raj‘s biggest release for 2008 – Rab Ne Bana Di Jodi – a different formula has been agreed upon. The revenue share terms for Rab Ne… are the same as what Shah Rukh Khan negotiated last year for his blockbuster home production Om Shanti Om. The terms being 50:50, 57.5:42.5 and 65:35 for the first, second and third weeks respectively in Mumbai, while for other territories it will be 50:50, 55:45 and 65:35 for the first three weeks.
Hindi
Kridhan Infra enters film production with AI-led feature film
Infra firm debuts AI-powered film marking RSS centenary
MUMBAI: Kridhan Infra Limited is swapping hard hats for headsets. The infrastructure company has announced its entry into film production and media technology through its subsidiary, Kridhan Mediatech Private Limited, with the nationwide theatrical release of Shatak: Sangh Ke 100 Varsh, an AI-led feature film.
With Shatak, the company is not just stepping into cinema but staking a claim in what it describes as one of the world’s early full-length AI-driven feature films. Artificial Intelligence has been embedded across the creative and production process, from script visualisation and environment creation to modelling and production design.
The film commemorates 100 years of the Rashtriya Swayamsevak Sangh, tracing defining moments, personalities and historical phases that shaped its journey. By combining archival storytelling with algorithm-powered creativity, the project attempts to blend heritage with high technology.
For Kridhan Mediatech, this is only the opening scene. The subsidiary’s broader ambition spans AI, CGI, virtual production systems and scalable content models for both theatres and digital platforms. The move signals a strategic diversification for Kridhan Infra, traditionally rooted in engineering and construction.
The timing aligns with India’s growing push to become a global AI powerhouse. At the 2026 AI Impact Summit, prime minister Narendra Modi urged innovators to design in India and deliver to the world. Kridhan Mediatech’s initiative positions itself squarely within that narrative, aiming to export technology-enabled storytelling beyond domestic audiences.
India’s media and entertainment industry, valued at over Rs 2.5 lakh crore, alongside a rapidly expanding AI economy projected to cross Rs 1.4 lakh crore in the coming years, offers fertile ground at the intersection of cinema and code.
“With Shatak, we proudly present one of the world’s first AI-led full-length feature films while marking our strategic entry into film production and media technology through our subsidiary,” the company said in a statement. “Our vision is to combine India’s rich narrative heritage with forward-looking innovation. This is just the beginning of building globally competitive, technology-enabled cinematic experiences.”
From infrastructure to imagination, Kridhan’s latest venture suggests that in today’s India, even storytelling can be engineered.
