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VisitBritain launches ‘Bollywood Britain Movie Map’

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MUMBAI: VisitBritain, Britain‘s national tourism board, has launched Bollywood Britain Movie Map to celebrate the range of film locations featured in popular Indian movies across Great Britain.

Former Miss India and Bollywood actress Gul Panag unveiled the the map here in the presence of Britain‘s Deputy High Commissioner Vicki Treadell and VisitBritain‘s country head Paramjit Bawa.

According to an official release, Bollywood Britain Movie Map is an inside guide to trace the footsteps of Bollywood stars and experience the romance, adventure and excitement of Great Britain. It offers information on some of the most spectacular locations in Bollywood movies including all-time hits like Lamhe, Dilwale Dulhania Le Jayenge, Kuch Kuch Hota Hai, Kabhie Khushi Khabhie Gham and Bend it like Beckham to recent blockbusters like Namastey London and Cheeni Kum. Besides featuring these shooting locations, it also offers useful tips to Indian visitors on shopping, dining, accommodation, sightseeing and Britain‘s busy sports calendar.

The Bollywood Britain campaign will have particular appeal for Indian tourists with over 23 million Indians going to see a film everyday, adds the release.

“Set-jetting is a great way of marketing a destination and Britain‘s popularity as a location for many of the biggest films has helped VisitBritain to lead the way capitalising on this ‘screen magic.‘ This is a major opportunity for us to remind Indian visitors of one of the enduring appeals of our destination. Visitors are always curious to visit sites where Bollywood films have been shot. The Bollywood Britain Movie Map provides an opportunity for us to bring Indian people closer to Britain,” Bawa commented on the sidelines of the launch event.

Film tourism is an increasingly popular holiday option, especially for Indians. In 2006, the total Indian visitor arrivals in Britain were 366,745 while the total visitor spend was ?315 million, the release says.

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Marico founder Harsh Mariwala’s book Harsh Realities set for film adaptation

Almighty Motion Picture taps Karan Vyas to script Marico story

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MUMBAI: Almighty Motion Picture is turning its lens on India Inc., with plans to adapt Harsh Realities: The Making of Marico into a screen project. The story charts the rise of Harsh Mariwala, the chairman and founder of Marico, and is currently in early development, according to a report by Variety.

Writer Karan Vyas, known for his work on Scam 1992, Scoop and Made in India – A Titan Story, is attached to pen the screenplay. The project continues the studio’s growing interest in real-life Indian narratives that blend business with human drama.

At the heart of the story lies a defining moment in 1987, when Mariwala chose to step away from the family-run Bombay Oil Industries and strike out on his own. What followed was not just the creation of a company, but the reinvention of a legacy. Marico would go on to become a global FMCG player, with brands like Parachute, Saffola, Set Wet and Livon becoming household names, reaching nearly one in three Indians.

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The source material, co-authored by Mariwala and renowned business strategist Ram Charan, offers more than a boardroom chronicle. It captures the grit behind the growth, the risks behind the rewards and the leadership lessons forged along the way.

The adaptation aims to move beyond balance sheets and brand milestones, focusing instead on the person behind the enterprise. Expect a narrative that leans into the emotional stakes of entrepreneurship, where decisions are as personal as they are professional.

Today, Marico draws about a quarter of its revenue from international markets across Asia and Africa, reflecting its steady transformation from a domestic player into a multinational force. Yet, if the makers have their way, the screen version will remind audiences that every global success story begins with a leap of faith.

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With development set to begin soon, this is one business story that may just trade spreadsheets for storytelling, and profit margins for moments that linger

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