Hindi
UTV pomotes Raajneeti through youth discussions
MUMBAI: Prakash Jha’s Raajneeti, that boasts of a big star cast like Ajay Devgan, Nana Patekar, Ranbir Kapoor, Naseeruddin Shah, Arjun Rampal, Katrina Kaif among others, is releasing worldwide on 4 June.
Since the story of the film is about Indian politics and youth, UTV Motion Pictures, co-producer of the film, has chalked out a unique marketing strategy involving the youth.
The cast and crew of the film has been going around visiting colleges in cities like Bangalore, Indore, Ahmedabad, Kolkata, Chandigarh and Lucknow.
“Like in Chandigarh colleges, we had a discussion on ‘Should voting be made compulsory,‘ while in those in Bangalore, the topic of discussion was ‘Should one be a graduate to get into politics.‘ There would be other topics like ‘Woman Empowerment’ etc that would be discussed as we move further,” says UTV Motion Pictures SVP Shikha Kapur.
Besides UTV has roped in Star News (TV partner), Radio Mirchi (Radio partner) Dainik Bhaskar (Media partner), Kingfisher (travel partner), Book My Show (online partner) and Wizcraft (event managing partner).
To a query if the radio promos would be as normal as always, Kapur avers, “No, these would be also different from what is normally done on air. We would be having discussions on politics among the youth, similar to the ones we are doing on college campuses.”
Another promotion ploy that UTV has embarked on in the promotion of Raajneeti is that the national anthem has been re-rendered by Adesh Srivastava. “We thought it would be a nice thing to do. These would be shown in cinema halls very soon,” divulges Kapur.
UTV is going to release the film with 2,100 prints worldwide.
Hindi
Dhurandhar 2 hit by YouTube leak amid record box office run
Cam-rip surfaces online but blockbuster streak continues at record pace
MUMBAI: It has been a dramatic week for Dhurandhar: The Revenge. Even as the espionage thriller smashes box office records, a piracy scare briefly threatened to steal its thunder after a full-length version surfaced on YouTube.
The leak emerged on March 30 via a channel titled “A2z movie”, which uploaded what appeared to be a cam-recorded print of the film. Clocking in at nearly three hours and 49 minutes, the footage was reportedly blurry but complete enough to spark spoilers and fan outrage online.
Soon after, users on X began flagging the issue, explicitly naming the “A2z movie” channel in their posts while tagging the film’s makers and urging swift legal action. Fans of director Aditya Dhar and lead star Ranveer Singh were particularly vocal, helping the issue gain rapid traction.
Within hours, the video was taken down, likely through a mix of platform detection systems and intervention by producers Jio Studios and B62 Studios.
Despite the leak, the film’s theatrical run remains virtually unshaken. As of March 31, the sequel has raked in an estimated Rs 872.17 crore net in India, with worldwide collections soaring to Rs 1,392.23 crore. Its Hindi opening day alone brought in Rs 102.55 crore, setting a new benchmark.
In a notable milestone, the film has matched Pushpa 2 as the fastest Indian release to cross the Rs 1,000 crore mark globally, achieving the feat in just seven days.
Interestingly, the version leaked online is believed to be an earlier cut. Midway through its theatrical run, the makers issued revised prints after eagle-eyed viewers spotted a fleeting editing error involving a cameraman’s reflection. The corrected version now plays across cinemas, adding an unusual twist to the film’s release journey.
Directed by Aditya Dhar, the high-stakes sequel stars Ranveer Singh alongside Sanjay Dutt, R. Madhavan, Arjun Rampal and Sara Arjun. The film has drawn praise for its scale and action sequences, though some critics have pointed to its intense violence and layered political themes.
For now, piracy may have made noise, but it has not slowed the juggernaut. If anything, the episode underlines the film’s cultural grip, proving that even a leak cannot derail a box office storm already in full force.
