Hindi
UTV Music to launch with ‘Jodhaa Akbar’
MUMBAI: Media major UTV Motion Pictures will launch its music label, with the music release of Ashutosh Gowariker‘s Jodhaa Akbar next week.
Music for the film, which was previously to be released by Big Music, has been scored by Shankar-Ehsaan-Loy.
The film has been produced by UTV Motion Pictures, which has earlier associated with T Series to release the music of its films like Goal, and with Sony BMG for its big hits like Rang De Basanti and Lagaan. It is likely that the music will now be released on 27 December. The film is scheduled for a 25 January 2008 release.
Big Music pulled out of the deal earlier this week, citing insufficient time provided by UTV for the promotion of the music. UTV has now decided to go ahead on its own, by launching its own label to release the music of Jodhaa Akbar.
The Ashutosh Gowariker film, which stars Hrithik Roshan and Aishwarya Rai in lead roles, began filming on 6 November, 2006 in Rajasthan. Jodhaa Akbar is based on the life of Emperor Akbar and his wife Jodhaa.
Rahman himself has averred that the music of Jodhaa Akbar is contemporary so that it satisfies both critics and music lovers.
Hindi
Kridhan Infra enters film production with AI-led feature film
Infra firm debuts AI-powered film marking RSS centenary
MUMBAI: Kridhan Infra Limited is swapping hard hats for headsets. The infrastructure company has announced its entry into film production and media technology through its subsidiary, Kridhan Mediatech Private Limited, with the nationwide theatrical release of Shatak: Sangh Ke 100 Varsh, an AI-led feature film.
With Shatak, the company is not just stepping into cinema but staking a claim in what it describes as one of the world’s early full-length AI-driven feature films. Artificial Intelligence has been embedded across the creative and production process, from script visualisation and environment creation to modelling and production design.
The film commemorates 100 years of the Rashtriya Swayamsevak Sangh, tracing defining moments, personalities and historical phases that shaped its journey. By combining archival storytelling with algorithm-powered creativity, the project attempts to blend heritage with high technology.
For Kridhan Mediatech, this is only the opening scene. The subsidiary’s broader ambition spans AI, CGI, virtual production systems and scalable content models for both theatres and digital platforms. The move signals a strategic diversification for Kridhan Infra, traditionally rooted in engineering and construction.
The timing aligns with India’s growing push to become a global AI powerhouse. At the 2026 AI Impact Summit, prime minister Narendra Modi urged innovators to design in India and deliver to the world. Kridhan Mediatech’s initiative positions itself squarely within that narrative, aiming to export technology-enabled storytelling beyond domestic audiences.
India’s media and entertainment industry, valued at over Rs 2.5 lakh crore, alongside a rapidly expanding AI economy projected to cross Rs 1.4 lakh crore in the coming years, offers fertile ground at the intersection of cinema and code.
“With Shatak, we proudly present one of the world’s first AI-led full-length feature films while marking our strategic entry into film production and media technology through our subsidiary,” the company said in a statement. “Our vision is to combine India’s rich narrative heritage with forward-looking innovation. This is just the beginning of building globally competitive, technology-enabled cinematic experiences.”
From infrastructure to imagination, Kridhan’s latest venture suggests that in today’s India, even storytelling can be engineered.
