Hindi
‘Ugly’…Horribly so!
MUMBAI: Ugly defies slotting. The closest it comes to in genre is 20th Century Hollywood noir thrillers shot in low lights. While the film adopts this pretentious low light option to look intelligent, its content lacks grossly in thrill of any kind. The film is a saga of double-crossing and backstabbing among friends and family members. But the content in the film has nothing to do with the film’s main story: that of kidnap of a 10 year girl.
Ronit Roy is the top cop married to the girl he loved in college. It was a love triangle, with Ronit, Tejeswini Kolhapure and Rahul Bhatt, now a full time struggler wanting to make it as a star. Rahul seems to have been the lucky one who marries Tejaswini. The couple get one girl child who is usually witness to the violence between Rahul and Tejaswini who are eventually divorced. Ronit, by virtue of being next in line, marries her. But their marriage is cold with Tejaswini having turned an alcoholic.
Saturday is the day for Rahul to meet his daughter, Kali, and as usual he takes her out. Rahul goes up to meet his casting director friend, Vineet Kumar Singh, leaving Kali in the car when Kali goes missing. She has been kidnapped. Initially, the film is all about finding her but soon turns in to blame game and finally into all the characters wanting to exploit the situation to their own advantage.
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Producers: DAR Motion Pictures, Phantom Films. Director: Anurag Kashyap. Cast: Ronit Roy, Rahul Bhatt, Vineet Kumar, Singh, Tejaswini Kolhapure, Surveen Chawla, Siddhanth Kapoor, Girish Kulkarni. |
Since nobody trusts anyone else they all suspect each other of the kidnap and don’t bother to check other possibilities. Ronit, being a cop, uses his office to tail and record the conversations of others including his wife, Tejaswini. He as well as his staff are completely devoted to this task. Rohit and Vineet are put behind bars and tortured in Ronit’s backroom. He has a motive since the court has restricted his visits to Kali to once a week only.
A missing ad is put in the newspapers and Tejaswinis’ crook brother, Siddhanth Kapoor, decides to take advantage. He calls up his sister demanding 50 lakh ransom to return the girl and Tejaswini asks her father, the only moneybag around, for 65 lakh, keeping her share in the ransom! Tejaswini gives her 15 lakh to her friend, Surveen Chawla, who happens to be Rahul’s current girlfriend. Surveen, an ex-item girl is married to a filmmaker who is useless in bed.
Surveen thinks she can use the 15 lakh left with her and she absconds with Rahul and Vineet. The latter is killed by Rahul in a frenzy, and Tejaswini decides to shoot Ronit even as Kali’s rotting body is lying dumped in a public place, the stink of which nobody smells until police does!
Script, direction as well as other aspects are negative in this senseless film. The characters don’t fit in our kind of films or mind-set. The film has been designed to be gloomy and drab with planned exposure of Mumbai’s poverty ridden locations and garbage so much so even the ACP Ronit’s office is in some dilapidated housing board tenement.
Ugly is a pretentious, bad film.
Hindi
UFO Cine Media Network unveils ‘India’s biggest cinema moment ever’
Dhurandhar 2 and Toxic tipped to deliver rare pan-India scale for brands
MUMBAI: UFO Cine Media Network is pitching an upcoming dual-film release weekend as what it calls the largest advertising opportunity cinema has offered in India, banking on an estimated 100 million cumulative footfalls nationwide.
The initiative, branded “India’s Biggest Cinema Moment Ever”, is anchored around the simultaneous release of Dhurandhar 2 – The Revenge and Toxic, two high-profile action films expected to dominate screens across regions and languages. Trade projections, supported by cinema measurement tool Procat, suggest the combined lifetime theatrical run could deliver one of the widest audience concentrations seen in recent years.
Dhurandhar 2 – The Revenge, an India–Pakistan spy thriller, is set to release in five languages, broadening its appeal across northern and southern markets. The franchise has already built a sizable multilingual following through theatrical runs and streaming platforms. Toxic, fronted by pan-India star Yash, is expected to draw heavy footfalls across southern circuits and beyond, buoyed by the actor’s proven box-office pull.
UFO, which operates an in-cinema advertising network spanning more than 4,100 theatres, is positioning the release window as a rare moment of synchronised national attention. Its footprint covers multiplexes and single screens across over 1,500 towns and cities, allowing advertisers to deploy campaigns at scale during a single weekend.
Executives at the company argue that cinema’s value lies not just in reach but in attention. Unlike digital or television, audiences are captive, emotionally engaged and free from distraction, they say, translating into stronger recall and measurable returns for brands. With advertisers increasingly focused on performance-led media planning, UFO is framing the dual release as comparable in scale to India’s largest broadcast and sporting properties.
Industry observers note that as theatrical exhibition expands deeper into Tier 2 and Tier 3 markets, such tentpole weekends are becoming anchor moments for annual media strategies. If Dhurandhar 2 – The Revenge and Toxic deliver as expected, the weekend could set new benchmarks not only for box office numbers, but also for cinema’s evolving role as a high-attention advertising medium.
