Hindi
UFO Moviez bust piracy racket in Gujarat
NEW DELHI: The Mumbai police arrested four people on 15 May after busting a piracy racket by a film theatre in Gujarat, which was selling pirated DVDs of Tashan (Yash Raj film‘s latest production).
The police raided Shivam theatre at Bilimora in Navsari district of Gujarat and have seized substantial incriminating material, according to information received here.
Yash Raj Films (YRF) last week discovered a pirated DVD copy in the market, and upon analysing it found the security arrows and watermarks, which are put in by UFO Moviez during digitalisation.
YRF raised their concern and UFO in turn quickly found out that the camera print had been generated at Shivam Theatre on 25 April at 2:30 am (few hours before the first show) by placing a high-end camera in front of the screen in an empty cinema hall.
The pirates were unaware of the fact that UFO technology inserts a watermark slate during the playback of the movie, the company source says. This watermark is unique for each theatre and for each movie. Hence once that watermark is found in any pirated copy, UFO technology can detect the date, time and location of the act.
Once that watermark was found in the pirated content, UFO Moviez promptly lodged a formal complaint to the enforcement branch of Mumbai police with proper documentation.
The police involved the Central Forensic Lab at Kalina and attested the findings of UFO. Then, based on the report by the lab, a special team led by inspector Gadekar was dispatched to Bilimora on the evening of 15 May.
Gadekar and his men raided the theatre, and the residence of the manager and the owner, and arrested the culprit Vikram Patel.
Rakesh Maria of UFO Moviez said, “The piracy market in India is worth Rs 20 billion, and it deprives the government of crores of rupees of entertainment tax. According to a report commissioned by USIBC (United States India Business Council) to Ernst & Young, 800,000 people across the world lose their legitimate livelihood every year.”
“Mumbai being the epicentre of the Indian film industry the State Home department has put piracy on top of its agenda and recently extended stringent provisions of Maharashtra Prevention of Dangerous Activities Act to piracy, which is awaiting the Centre‘s approval.” added Maria.
DCP (Enforcement) Sanjay Mohite supervised the overall investigation in this matter.
Hindi
Rashmika Mandanna, Shanaya Kapoor and Naila Grrewal climb IMDb’s Indian celebrity rankings
Upcoming films and returning shows are driving fan interest across Bollywood and streaming
MUMBAI: Bollywood’s popularity contest has a new weekly scorecard, and the numbers are telling. IMDb’s Popular Indian Celebrities list for this week places Shanaya Kapoor at number six, buoyed by buzz around her film Tu Yaa Main. Naila Grrewal slots in at seven on the back of the returning comedy series Maamla Legal Hai, while Rashmika Mandanna climbs to eighth, riding mounting anticipation for Cocktail 2.
The list, available exclusively on the IMDb app for Android and iOS, tracks trending Indian entertainers and filmmakers each week, drawing on data from more than 200m monthly visits to the platform worldwide.
Further down the rankings, Raaka is keeping two of its biggest names in the spotlight. Deepika Padukone holds 11th position, with Allu Arjun close behind at 13th, as the film continues to find traction with audiences.
The list offers fans a weekly pulse on who is breaking through, who is holding steady, and who is fading. It is a barometer as unsparing as the box office itself.
