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Strike ends, Bollywood films to release in multiplexes

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MUMBAI: The standoff between producers and multiplexes that had put the Bollywood industry under financial stress has finally ended.

The all-important meeting yesterday saw the film producers and distributors body UPDF make headway with multiplex owners in resolving the dispute over revenue-share, making way for the two-month long strike to end.


New films



will start releasing in all national multiplex chains from 12 June, Mukesh Bhatt tells Indiantelevision.com.



Film producers will have to streamline supply and avoid the clutter of film releases which had halted since 4 April.


“Didn’t I tell you yesterday that we will give you good news tomorrow,” Bhatt further avers. “The strike has ended and the best part is all the plexes have agreed on our terms and have signed the agreement making way for exhibition of films from 12 June.”


Under the terms that have been amicably agreed upon, producers and multiplexes will split revenue equally in the first week of the film‘s release. Producers will get 42.5 per cent for the second week, 37.5 per cent in the third week, and 30 per cent for the fourth week and beyond.


There is also a rider. Multiplex owners had demanded a performance-linked fee structure and they have got their way. “In case a film grosses Rs 175 million or above at the top six multiplex chains in the first week, producers would get an additional 2.5 per cent of revenue share for the first two weeks,” says Reliance Entertainment chairman Amit Khanna, who had been spearheading the truce march on behalf of the multiplexes.


If the film grosses less than Rs 90 million, multiplex owners will get an increase of 2.5 per cent share in revenues.


With regards to distribution, another hot area of dispute, multiplexes have agreed that the release plan in theatres would be decided by the distributors for films that are released above 500 screens. In case of below 500 screens, distributors will supply prints to the extent of 5 per cent to the national chain of multiplexes. The print and freight costs will, however, be absorbed by the multiplexes.


Now that the strike has been called off, the first film that will release in all multiplexes will be Vashu Bhagnani’s Kal Kisne Dekha.

Indiantelevision.com has estimated the multiplex losses to be Rs 2 billion because of the Bollywood strike.

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Hindi

Marico founder Harsh Mariwala’s book Harsh Realities set for film adaptation

Almighty Motion Picture taps Karan Vyas to script Marico story

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MUMBAI: Almighty Motion Picture is turning its lens on India Inc., with plans to adapt Harsh Realities: The Making of Marico into a screen project. The story charts the rise of Harsh Mariwala, the chairman and founder of Marico, and is currently in early development, according to a report by Variety.

Writer Karan Vyas, known for his work on Scam 1992, Scoop and Made in India – A Titan Story, is attached to pen the screenplay. The project continues the studio’s growing interest in real-life Indian narratives that blend business with human drama.

At the heart of the story lies a defining moment in 1987, when Mariwala chose to step away from the family-run Bombay Oil Industries and strike out on his own. What followed was not just the creation of a company, but the reinvention of a legacy. Marico would go on to become a global FMCG player, with brands like Parachute, Saffola, Set Wet and Livon becoming household names, reaching nearly one in three Indians.

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The source material, co-authored by Mariwala and renowned business strategist Ram Charan, offers more than a boardroom chronicle. It captures the grit behind the growth, the risks behind the rewards and the leadership lessons forged along the way.

The adaptation aims to move beyond balance sheets and brand milestones, focusing instead on the person behind the enterprise. Expect a narrative that leans into the emotional stakes of entrepreneurship, where decisions are as personal as they are professional.

Today, Marico draws about a quarter of its revenue from international markets across Asia and Africa, reflecting its steady transformation from a domestic player into a multinational force. Yet, if the makers have their way, the screen version will remind audiences that every global success story begins with a leap of faith.

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With development set to begin soon, this is one business story that may just trade spreadsheets for storytelling, and profit margins for moments that linger

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