Hindi
SRS Cinemas parts ways with PVR; to open 100 screens by FY’09
MUMBAI: PVR Ltd. and SRS Cinemas, who had got into a franchisee agreement for three screens, have parted ways. SRS will now expand its own brand and plans to reach 100 screens by end of next fiscal.
As per a franchise agreement, PVR Ltd was operating the cinemas of SRS group with respect to three screens, located at Faridabad and Haryana, under the name of SRS PVR.
PVR says it decided to discontinue the franchise agreement with SRS, terminating it effective 1 March.
Though PVR Ltd will no more be operating the cinemas of SRS, it is in talks to handle SRS‘ marketing, not only of cinemas but also the mall properties.
Says SRS Group chief executive exhibition Amitabh Bardhan, “To increase our operating efficiency, we decided to discontinue the franchise agreement. However, we plan to get into a bigger consolidation now wherein we would be handling the marketing of SRS Cinemas, its mall, food court and Value Bazaar. But yes, we would be dropping PVR from SRS PVR.”
SRS Cinemas already has nine screens operating under this name in UP, Gaziabad and Faridabad, and plans to open 20 more in the next one month.
“We already have nine operational screens in UP, Gaziabad and Faridbad. We will be stretching to 100 screens by the end of FY09. This will include places like Ludhina, Amritsar, Ahmadabad, Pune, Jaipur, Delhi, Patiala, Merut and Indore,” says an official source in SRS Cinemas.
Hindi
Marico founder Harsh Mariwala’s book Harsh Realities set for film adaptation
Almighty Motion Picture taps Karan Vyas to script Marico story
MUMBAI: Almighty Motion Picture is turning its lens on India Inc., with plans to adapt Harsh Realities: The Making of Marico into a screen project. The story charts the rise of Harsh Mariwala, the chairman and founder of Marico, and is currently in early development, according to a report by Variety.
Writer Karan Vyas, known for his work on Scam 1992, Scoop and Made in India – A Titan Story, is attached to pen the screenplay. The project continues the studio’s growing interest in real-life Indian narratives that blend business with human drama.
At the heart of the story lies a defining moment in 1987, when Mariwala chose to step away from the family-run Bombay Oil Industries and strike out on his own. What followed was not just the creation of a company, but the reinvention of a legacy. Marico would go on to become a global FMCG player, with brands like Parachute, Saffola, Set Wet and Livon becoming household names, reaching nearly one in three Indians.
The source material, co-authored by Mariwala and renowned business strategist Ram Charan, offers more than a boardroom chronicle. It captures the grit behind the growth, the risks behind the rewards and the leadership lessons forged along the way.
The adaptation aims to move beyond balance sheets and brand milestones, focusing instead on the person behind the enterprise. Expect a narrative that leans into the emotional stakes of entrepreneurship, where decisions are as personal as they are professional.
Today, Marico draws about a quarter of its revenue from international markets across Asia and Africa, reflecting its steady transformation from a domestic player into a multinational force. Yet, if the makers have their way, the screen version will remind audiences that every global success story begins with a leap of faith.
With development set to begin soon, this is one business story that may just trade spreadsheets for storytelling, and profit margins for moments that linger
