Movies
Shreyas Media spreads its wings across India
Mumbai: Shreyas Media (Shreyasgroup.net), a leading marketing, media & movie promotional events company, has announced its expansion into new territories, with the goal of becoming a major player in the marketing & promotional events industry. Recently, the company made its debut with their first Bollywood movie launch, Bad Boy, which features Namashi Chakraborty, son of the legendary Mithun Chakraborty and the actress Amrin Qureshi, daughter of producer Sajid Qureshi. The company has already established itself as a powerhouse in the South India and has now set its sights on expanding pan India.
Shreyas Media is a major player in the South Indian film industry, responsible for promoting and marketing many of the region’s biggest movies like Saaho, Pushpa, RRR and many more. The company has done over 2000+ events & 1500+ movie promotions and has also made its mark in brand Positioning, television, digital media and event management.
Shreyas Media founder Shreyas Srinivas says, “Through our formula E=MC2 we want to promote brands & this ecosystem serves as the future ground for Content Marketing Globally. E=MC2 which stands for Entertainment = Media, Content & Celebrities, to create and promote content through offline and online channels, which we believe is the future of marketing and is one of its kind eco system globally.”
Shreyas Media has created an eco-system in the southern region that promotes brands through cinema, resulting in a wide reach for offline advertisement. They have been a pioneer in this innovative approach for over 15 years, which has helped them build a strong presence in the market. Additionally, they amplify this approach in the digital space as well.
Shreyas Media aims to establish a comprehensive system, providing high-quality content that entertains, educates, and informs its audience.
Hollywood
Did the ballet and opera controversy cost Timothée Chalamet his Oscar?
The actor’s ‘dying art forms’ comments may have danced away his Oscar chances.
LOS ANGELES: Last night, the 98th Academy Awards delivered a performance that wasn’t in the script, as Michael B. Jordan clinched the Best Actor statue, leaving Timothée Chalamet’s widely predicted win to pirouette away into the night. While Chalamet was long considered the frontrunner for his starring turn in Marty Supreme, many are whispering that a singular, ill-timed performance, not on screen but on the campaign trail, may have rewritten the finale.
For months, the narrative surrounding the race had a singular star, Chalamet, the critics’ darling and the bookies’ bet. However, the closing numbers saw a dramatic plot twist. Chalamet found himself upstaged not just by his fellow nominees but by the ghost of public opinion, following remarks he made during a Variety and CNN actor-on-actor conversation in February.
What started as a breezy discussion turned distinctly frosty when Chalamet, the conversation’s designated trendsetter, took aim at some classical institutions. “I don’t want to be working in ballet or opera, where no one is interested anymore,” he said, before branding them “dying art forms.”
The backlash was swift and, unfortunately for Chalamet’s campaign, star-studded. For the film industry, an establishment that often fancies itself as the glamorous custodian of the high arts, the actor’s comments didn’t just strike a bum note. They sounded like a discordant symphony. Academy heavyweights, including Jamie Lee Curtis, Whoopi Goldberg and Steven Spielberg, publicly voiced their disapproval. Spielberg himself countered that the “cinematic experience” and classical performance are bound by a similar dedication to audience engagement, effectively suggesting that Chalamet’s view was perhaps a bit too modern for its own good.
The conversation quickly became a media maelstrom. In a masterstroke of high-culture clapback, renowned ballerina Misty Copeland didn’t just issue a statement. The Academy even choreographed a surprise performance by her for the ceremony itself, a powerful, wordless rebuttal that many saw as a direct riposte to Chalamet’s dismissive claims. Even regional arts institutions joined the choreography. The Seattle Opera offered a cheeky “TIMOTHEE” discount, granting a 14 percent markdown to prove that people do, in fact, care.
Did this cultural counterpoint truly cost Chalamet his win? While some industry insiders argue that Michael B. Jordan’s complex dual performance in Sinners, a performance that also swept the SAG Awards, had simply built up too much momentum, the timing of Chalamet’s comments was undeniably poor. Coming as final Oscar voting began, they arguably soured his narrative and made a vote for him feel, to some, like a vote against artistic unity.
Even the ceremony itself wasn’t finished with the narrative. Host Conan O’Brien, whose sharp tongue is a celebrated feature of these galas, didn’t miss a beat. “Security is extremely tight tonight,” O’Brien jibed during his opening monologue, glancing toward the front row. “I’m told there are concerns about attacks from both the opera and ballet communities. They’re just mad you left out jazz!”
The laughter that followed was pointed, a final public curtain call for a controversy that Chalamet likely wished had closed weeks ago. Whether it was a case of genuine peer disapproval, a sudden surge in support for Jordan’s powerhouse performance, or simply a case of poor footwork on the campaign stage, the ballet and opera debacle has now cemented its place in Oscar history. Chalamet’s experience serves as a clear memo to future contenders. Even when you are the headline act, a solo performance can still fall flat if you forget to play to the entire house.
