Hindi
Shemaroo launches alternative content division with Osho series
MUMBAI: Shemaroo Entertainment has set up an alternative content division and is kick-starting it with The Osho Talks series.
Shemaroo has signed a multi-year license deal with The Osho International Foundation under its alternate content segment “to bring to today‘s generation Osho discourses” through the home video format of VCDs and DVDs titled Osho Talks on the Shemaroo label.
The Osho Talks VCDs and DVDs are priced at Rs 149 and Rs 299 respectively.
Shemaroo has invested approximately Rs 20 million to tap the lifestyle and alternate market segment.
“Today home video penetration is huge and reaches out to a larger set of audience. Also, with increase in the standard of living along with awareness, the indulgence element is getting diversified. People are not just interested in watching films only. Hence, we decided to launch an alternative content division which will cater to various kinds of audiences ranging from children, philosophy, and literature to fitness and health. We have invested around Rs 20 million in this new division for this year and as we penetrate into this market more, we will pump in more amounts,” said Shemaroo Entertainment joint managing director Atul Maru.
“How to Relax with Yourself and Art of Loving are the first two releases from the Osho Talks series. The forthcoming titles that Shemaroo plans to release shortly include How To be Really Alive, The Transforming Power of Sex and Loving and Accepting Yourself,” stated Shemaroo Entertainment director Hiren Gada.
Shemaroo has assigned a budget of around Rs 200000 to 300000 to market the Osho Talks series. “We have tied up with various retail chains like Croma and Planet M where the Osho VCDs and DVDs will be available. We will also be looking at print and below the line advertising to tap our target audience,” said Maru.
Hindi
Dhurandhar returns to theatres worldwide on March 13 ahead of Dhurandhar The Revenge release
Jio Studios re-releases blockbuster across 500 screens globally before sequel
MUMBAI: The spy saga of Dhurandhar is gearing up for a big-screen encore before its next chapter arrives.
Ahead of the release of Dhurandhar The Revenge on March 19, Jio Studios and B62 Studios are bringing the original Dhurandhar back to cinemas worldwide in a rare international theatrical re-release.
The global blockbuster is returning across nearly 500 screens, including around 250 in India from March 12 and another 250 overseas beginning March 13.
For fans of the franchise, the move offers a chance to revisit the film that ignited the high-octane spy-action universe just days before the sequel lands in theatres. It also sets up a rare back-to-back big-screen experience, allowing audiences to relive the original before diving straight into the next chapter.
While re-releases of popular films are occasionally seen in India, international re-runs of Hindi films remain uncommon. The scale of the rollout reflects the growing global appetite for the franchise.
In North America alone, Dhurandhar will return to theatres across nearly 185 screens, highlighting the strong anticipation surrounding the upcoming sequel.
The excitement is set to build further with special Wednesday premiere shows of Dhurandhar The Revenge scheduled across the US and Canada on March 18, a day ahead of its global release. Many of these premieres will be hosted on premium large format screens, featuring wall-to-wall displays, immersive sound systems such as Dolby Atmos, enhanced projection and luxury seating.
These formats are typically reserved for major Hollywood event films, and early bookings suggest strong demand with several shows already sold out.
The recently released trailer of Dhurandhar The Revenge has also sparked buzz among exhibitors and trade circles, with expectations running high for the film’s international performance.
Dhurandhar The Revenge is written, directed and produced by Aditya Dhar. The film is produced by Jyoti Deshpande and Lokesh Dhar.
Jio Studios presents a B62 Studios production, an Aditya Dhar film.
The spy-action thriller will release worldwide on March 19, 2026, in five languages including Hindi, Tamil, Telugu, Malayalam and Kannada.
The film arrives in theatres globally on the occasion of Gudi Padwa and Ugadi, just ahead of Eid, setting the stage for a festive box office run.
