Hindi
Shemaroo launches alternative content division with Osho series
MUMBAI: Shemaroo Entertainment has set up an alternative content division and is kick-starting it with The Osho Talks series.
Shemaroo has signed a multi-year license deal with The Osho International Foundation under its alternate content segment “to bring to today‘s generation Osho discourses” through the home video format of VCDs and DVDs titled Osho Talks on the Shemaroo label.
The Osho Talks VCDs and DVDs are priced at Rs 149 and Rs 299 respectively.
Shemaroo has invested approximately Rs 20 million to tap the lifestyle and alternate market segment.
“Today home video penetration is huge and reaches out to a larger set of audience. Also, with increase in the standard of living along with awareness, the indulgence element is getting diversified. People are not just interested in watching films only. Hence, we decided to launch an alternative content division which will cater to various kinds of audiences ranging from children, philosophy, and literature to fitness and health. We have invested around Rs 20 million in this new division for this year and as we penetrate into this market more, we will pump in more amounts,” said Shemaroo Entertainment joint managing director Atul Maru.
“How to Relax with Yourself and Art of Loving are the first two releases from the Osho Talks series. The forthcoming titles that Shemaroo plans to release shortly include How To be Really Alive, The Transforming Power of Sex and Loving and Accepting Yourself,” stated Shemaroo Entertainment director Hiren Gada.
Shemaroo has assigned a budget of around Rs 200000 to 300000 to market the Osho Talks series. “We have tied up with various retail chains like Croma and Planet M where the Osho VCDs and DVDs will be available. We will also be looking at print and below the line advertising to tap our target audience,” said Maru.
Hindi
Rashmika Mandanna, Shanaya Kapoor and Naila Grrewal climb IMDb’s Indian celebrity rankings
Upcoming films and returning shows are driving fan interest across Bollywood and streaming
MUMBAI: Bollywood’s popularity contest has a new weekly scorecard, and the numbers are telling. IMDb’s Popular Indian Celebrities list for this week places Shanaya Kapoor at number six, buoyed by buzz around her film Tu Yaa Main. Naila Grrewal slots in at seven on the back of the returning comedy series Maamla Legal Hai, while Rashmika Mandanna climbs to eighth, riding mounting anticipation for Cocktail 2.
The list, available exclusively on the IMDb app for Android and iOS, tracks trending Indian entertainers and filmmakers each week, drawing on data from more than 200m monthly visits to the platform worldwide.
Further down the rankings, Raaka is keeping two of its biggest names in the spotlight. Deepika Padukone holds 11th position, with Allu Arjun close behind at 13th, as the film continues to find traction with audiences.
The list offers fans a weekly pulse on who is breaking through, who is holding steady, and who is fading. It is a barometer as unsparing as the box office itself.
