Hindi
Shemaroo cracks DVD piracy racket at Brussels Airport
MUMBAI: Shemaroo entertainment, along with the local distributor and SIFAM (Stitching Indian Films & Music), has seized 50,000 DVDs at Brussels Airport.
Of these 50,000 DVDs, approximately 25,000 DVDs are of the week-old film Mere Baap Pehle Aap, produced by Shemaroo and still running in cinemas worldwide.
The other DVDs, which were seized at the spot, include song compilations and various other movies.
The information about the DVDs at the Brussels Airport was obtained with the help of Indian Film Exporters Association and Shemaroo’s sources.
As per Brussels airport customs, every month a consignment of 20,000 – 30,000 DVDs land. Since there are no claimants or complaints, the authorities in spite of having the knowledge of these DVDs being pirated, do not act upon.
A company based out of Hong Kong apparently manufactures these pirated DVDs, which are later exported worldwide.
As per industry experts, for every new film, in the first week itself around 35,000 to 40,000 pirated DVDs are distributed in Europe, where the entry points are Frankfurt and Brussels primarily.
As Europe in size is a very big market for Bollywood titles, pirates first attack this market rather than USA and UK among others.
Hindi
Rashmika Mandanna, Shanaya Kapoor and Naila Grrewal climb IMDb’s Indian celebrity rankings
Upcoming films and returning shows are driving fan interest across Bollywood and streaming
MUMBAI: Bollywood’s popularity contest has a new weekly scorecard, and the numbers are telling. IMDb’s Popular Indian Celebrities list for this week places Shanaya Kapoor at number six, buoyed by buzz around her film Tu Yaa Main. Naila Grrewal slots in at seven on the back of the returning comedy series Maamla Legal Hai, while Rashmika Mandanna climbs to eighth, riding mounting anticipation for Cocktail 2.
The list, available exclusively on the IMDb app for Android and iOS, tracks trending Indian entertainers and filmmakers each week, drawing on data from more than 200m monthly visits to the platform worldwide.
Further down the rankings, Raaka is keeping two of its biggest names in the spotlight. Deepika Padukone holds 11th position, with Allu Arjun close behind at 13th, as the film continues to find traction with audiences.
The list offers fans a weekly pulse on who is breaking through, who is holding steady, and who is fading. It is a barometer as unsparing as the box office itself.
