Hindi
Screenplay the foundation of a good film
MUMBAI: Good screenplay and content are what make films click at the box-office and other factors are secondary, according to renowned filmmakers and script writers.
Addressing a session on ‘The Screenplay: The Missing Link’ at the ongoing Ficci Frames 2010, speakers were emphatic that greater attention should be paid to the content and to the script.
In fact, actor Shah Rukh Khan had said at the inaugural session that screenwriting should be treated as a science and not an art, and screenplay writers needed to sharpen their screen writing skills.
It was pointed out that in Hollywood, scriptwriting is a long process which sometimes takes as long as three years and is accompanied by research. As a result, the actual shooting does not take too much time since the screenplay is written with all details and this makes it easier for the director to shoot without hindrance.
But in India, scriptwriting is given very little importance. According to screen writer Kamlesh Pandey, of the several producers he had taken the script of Rang De Basanti, one had asked him after sitting on the script for a month: “Tell me, who is this Basanti?”, to which he had retorted: “Well this film is ‘Sholay’ from the perspective of Basanti.”
“This is the condition of screenwriters here. Let me tell you something. The Film Writers Association is fighting with the producers to pay a minimum of Rs 200,000 to a screenplay writer,” said noted lyricist, poet and screenwriter Javed Akhtar.
“Rather than concentrate on the script, producers are more interested about the stars, the locations and the technical expertise without appreciating that the screenplay is the foundation of a film. Mostly, films crumble at the box-office because their screenplays are weak,” Akhtar added.
Hollywood scriptwriter Steven de Souza agreed: “There in Hollywood we do not lay emphasis on stars but on stories – Avatar being the latest example”.
Responding to an oft-repeated question, Akhtar said “Stories are mostly written keeping in mind the 1200 multiplex screens the country has, despite the fact that these will cater to just 35 per cent of the population of the country, and the other 65 per cent reside in small towns or villages.
“Earlier, writers could not find any subject other than stories for gangster films. Now even that is saturated. Actual stories are happening in interiors but why is it that we do not source our stories from the hinterland?”, asked Akhtar.
De Souza said no one got down to making a film until the screenwriting is complete, whereas in India it is just the opposite.
“While an art director and a film editor sit ahead of the camera when the shoot happens, the scriptwriter is made to stand way behind the camera,” creenwriter Pandey complained.
Akhtar said, “Screenplay writers should get their right due and respect
as good stories paved the path of success at the box-office”.
Hindi
Hansa Entertainment launched to produce across OTT, TV and film
New venture from R K Swamy Hansa Group eyes multi-language stories for digital-first audiences.
MUMBAI: Hansa Entertainment has just stepped into the spotlight because when a legacy media house decides to script its next act, even the credits get excited. Hansa Entertainment Private Limited has been incorporated to develop and produce original programming across digital, television, OTT platforms and theatrical features. The company will create short-running series, long-running series and original films for OTT, alongside standout theatrical ventures. It will also launch a podcast platform called Hansa Spotlight and produce content for the fast-growing vertical drama format. Stories are initially planned in Hindi, Tamil, Telugu, Malayalam, Bengali and Kannada.
The venture is founded by Sruti Swamy and Siddharth Swamy, drawing on the rich legacy of Hansa Vision and the broader R K Swamy Hansa Group. Sruti brings creative expertise with a master’s in architecture, interiors and design from Milan and a postgraduate degree in business management from the Indian School of Business. Siddharth contributes a data-driven perspective, having studied data science at Imperial College London.
Sujatha Narayanan has been appointed CEO of Hansa Entertainment. With over two decades of experience in creative content curation and production across film and OTT, she is also a well-known film columnist and media entrepreneur.
R K Swamy Hansa Group executive chairman Srinivasan Swamy said, “The launch of Hansa Entertainment marks an exciting new chapter. The new entity is the brainchild of the next generation and will be independently managed by Sruti Swamy, who is the Director and the newly appointed CEO.”
Hansa Entertainment director Sruti Swamy added, “I am very optimistic about the future of Hansa Entertainment, given the content explosion and the opportunities offered by new technologies for production.”
Hansa Entertainment director Siddharth Swamy noted, “The idea is to grow a contemporary production house that creates compelling stories for today’s multi-platform audiences while drawing inspiration from the rich storytelling traditions that audiences have appreciated over the years.”
Hansa Entertainment CEO Sujatha Narayanan said, “Hansa Entertainment will evolve as a story-first, IP-driven entity. We have already put together a smart team of interesting and dynamic creators who will helm our vertical dramas, shows and films.”
In the ever-evolving world of Indian entertainment, where stories now travel faster than the scripts that birth them, Hansa Entertainment is stepping onto the stage with fresh ink and big ambitions proving that even the best legacies know when it’s time for a compelling sequel.









