Hindi
Scrabble Entertainment spreads to Middle East
MUMBAI: Having already deployed 220 screens across 23 cities in India and with plans for a further 250 screens by next year, Scrabble Entertainment has now decided to spread its wings into the Middle East, a region that shares similar characteristics to the Indian theatrical marketplace. The roll out will commence in early 2011 and will cover the United Arab Emirates, Lebanon, Kuwait, Qatar, Bahrain, Oman, Jordon and Syria. Scrabble will be the first deployment entity in the Middle East, The company will deploy over 400 screens in the region over the next two years. To facilitate the deployment in this region, Scrabble has signed non–exclusive digital cinema deployment agreements with five major Hollywood studios – 20th Century Fox International, Walt Disney Studios Motion Pictures International, Paramount Pictures International, Universal Pictures International and Warner Bros Pictures. In response to the broad 3D slate announced by the major studios, Scrabble aims to significantly increase the number of screens capable of playing 3D content within the region Said Scrabble Entertainment CEO Ranjit Thakur,“Scrabble Entertainment has already managed to gain a strong foothold in the Indian entertainment market. We now have a much better understanding of the business. Since our funding and infrastructure is in place, it’s time to move to other markets.”
Hindi
Zee5 and Applause Entertainment team up for whodunnit ‘Everybody Loves Sohrab Handa’
Rajat Kapoor directs star-studded murder mystery streaming from 10 April.
MUMBAI: Zee5 is serving up another killer collaboration and this time, the murder mystery comes with a generous side of dark humour and family dysfunction. The streaming platform has partnered with Applause Entertainment and Mithya Talkies to bring Everybody Loves Sohrab Handa, a fresh, twisted whodunnit written and directed by acclaimed filmmaker and actor Rajat Kapoor. The film will stream exclusively on Hindi Zee5 from 10 April.
The movie reimagines the classic murder mystery genre with a contemporary, darkly comic edge. It revolves around a group of friends and family who smile, drink, and celebrate together until the silence snaps and long-buried secrets spill out. The stellar ensemble cast includes Vinay Pathak, Ranvir Shorey, Waluscha De Sousa, Saurabh Shukla, Chandrachoor Rai, Neil Bhoopalam, Koel Purie, Palomi Ghosh, and Rajat Kapoor himself.
This latest offering continues the successful partnership between Zee5 and Applause Entertainment, which has previously delivered diverse hits such as Mithya, Bloody Brothers, and Jab Khuli Kitaab.
&TV Business Head of hindi Zee5 and chief channel officer Kaveri Das said, “Our collaboration with Applause Entertainment has consistently delivered distinct, high-impact storytelling. Everybody Loves Sohrab Handa is a natural progression, reinforcing our focus on genre-led content with a compelling whodunnit premise and a strong ensemble cast.”
Applause Entertainment business head for movies Sunil Chainani added, “This film adds yet another compelling layer to our slate with Rajat Kapoor’s unmistakable voice.”
Rajat Kapoor shared, “What interested me was not just the mechanics of a whodunnit, but the emotional violence that precedes physical violence. These are people who smile at each other, but there’s so much that is not said.”
The film promises razor-sharp writing, layered performances, and simmering tension, inviting viewers not just to solve the crime but to unravel the complex relationships at its heart.
If you love a good murder mystery served with wit and emotional depth, Everybody Loves Sohrab Handa looks set to be your next addictive watch. Mark your calendars, the whodunnit drops on Hindi Zee5 from 10 April.
