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Renault is the official sponsor of the 62nd Cannes Film Festival

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MUMBAI: Car manufacturing company Renault is this year‘s official sponsor for the Cannes Film Festival.

As part of the agreement, from 13 to 24 May, a fleet of about hundred vehicles including 70 Vel Satis and 30 Espace will drive film personalities and festival guests to and from the venue.


It may be recalled that Louis Renault‘s Voiturette appeared in the Lumi?re brothers‘ early films in 1899, when the first film studios were built in Boulogne-Billancourt at the same time as the first Renault factory came up on the Ile Seguin.


Renault is continuing its commitment to film and television production today through an active policy of sponsorship and product placements. Several models from the Renault range are featured in films in this Festival‘s official selection including Les Herbes Folles by Alain Resnais.


Renault has also been encouraging Les Toiles Enchantées, a not-for-profit organisation chaired by Alain Chabat that screens movies in children‘s hospitals, by lending two vehicles to transport projection equipment and crews to children in hospitals around Cannes.

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Hindi

Marico founder Harsh Mariwala’s book Harsh Realities set for film adaptation

Almighty Motion Picture taps Karan Vyas to script Marico story

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MUMBAI: Almighty Motion Picture is turning its lens on India Inc., with plans to adapt Harsh Realities: The Making of Marico into a screen project. The story charts the rise of Harsh Mariwala, the chairman and founder of Marico, and is currently in early development, according to a report by Variety.

Writer Karan Vyas, known for his work on Scam 1992, Scoop and Made in India – A Titan Story, is attached to pen the screenplay. The project continues the studio’s growing interest in real-life Indian narratives that blend business with human drama.

At the heart of the story lies a defining moment in 1987, when Mariwala chose to step away from the family-run Bombay Oil Industries and strike out on his own. What followed was not just the creation of a company, but the reinvention of a legacy. Marico would go on to become a global FMCG player, with brands like Parachute, Saffola, Set Wet and Livon becoming household names, reaching nearly one in three Indians.

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The source material, co-authored by Mariwala and renowned business strategist Ram Charan, offers more than a boardroom chronicle. It captures the grit behind the growth, the risks behind the rewards and the leadership lessons forged along the way.

The adaptation aims to move beyond balance sheets and brand milestones, focusing instead on the person behind the enterprise. Expect a narrative that leans into the emotional stakes of entrepreneurship, where decisions are as personal as they are professional.

Today, Marico draws about a quarter of its revenue from international markets across Asia and Africa, reflecting its steady transformation from a domestic player into a multinational force. Yet, if the makers have their way, the screen version will remind audiences that every global success story begins with a leap of faith.

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With development set to begin soon, this is one business story that may just trade spreadsheets for storytelling, and profit margins for moments that linger

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