Hindi
Reel Pointer – predict TVRs for blockbusters on TV
TV Pulse 2005, the annual research initiative put together by the Joint Industry Body (JIB) and Tam Media, series continues with the paper – Reel Pointer – A Tool to predict ratings for Blockbuster movies on TV.
This paper was contributed by Lodestar Media – Winner of the Best Paper award at Emmies – 2004.
- Devdas acquired for Rs 12 crores, delivers only 3.7 TRPs
- Humraaz delivers 12.0 TRPs, surpassing Kabhi Khushi Kabhie Gham‘s 8.1 TRPs
The challenge was to bridge the information gap in the current TV programming scenario where blockbuster movies are among the biggest viewership/revenue genres but data to evaluate and price them does not exist. The aim was to predict TRPs of blockbuster films on TV and set buying benchmarks.
METHODOLOGY: REGRESSION MODELING
TRPs of past blockbuster movies modelled against factors that would help predict future performance.
Arriving at the factors:
- Box-office Collections – a quantifiable measure of viewer appeal and a sum of all the qualitative factors like star cast, music score, storyline and director that affect a film.
- Recency – the interval between the time the movie was released to the time it was shown on TV. It was calculated as the number of days from release to telecast date.
- Repeats – A movie that had been repeated too often was likely to lose its appeal hence assumed inversely related to TV rating.
- Promos – Directly responsive to viewership, the number of promos had to be taken into account.
- Channel of telecast – The cable operator plays a role in deciding whether a C&S home can receive a TV channel or not. Connectivity, in turn, affects a film‘s viewership.
- Daypart – TRP was affected by the daypart or time of telecast (early prime, prime, late prime…)
- Day – Weekends were associated with blockbusters. A film telecast on a Saturday night was likely to get more viewer interest than one shown on a Tuesday afternoon. However Zee scheduled its blockbusters on Thursdays to capitalise on weaker competitive programming.
- Opposite viewing – The impact of competitive programming also had to be taken into account. A blockbuster movie scheduled on a channel at prime time may lose more viewers to programmes on other channels than a non prime-time film.
Hindi
Kridhan Infra enters film production with AI-led feature film
Infra firm debuts AI-powered film marking RSS centenary
MUMBAI: Kridhan Infra Limited is swapping hard hats for headsets. The infrastructure company has announced its entry into film production and media technology through its subsidiary, Kridhan Mediatech Private Limited, with the nationwide theatrical release of Shatak: Sangh Ke 100 Varsh, an AI-led feature film.
With Shatak, the company is not just stepping into cinema but staking a claim in what it describes as one of the world’s early full-length AI-driven feature films. Artificial Intelligence has been embedded across the creative and production process, from script visualisation and environment creation to modelling and production design.
The film commemorates 100 years of the Rashtriya Swayamsevak Sangh, tracing defining moments, personalities and historical phases that shaped its journey. By combining archival storytelling with algorithm-powered creativity, the project attempts to blend heritage with high technology.
For Kridhan Mediatech, this is only the opening scene. The subsidiary’s broader ambition spans AI, CGI, virtual production systems and scalable content models for both theatres and digital platforms. The move signals a strategic diversification for Kridhan Infra, traditionally rooted in engineering and construction.
The timing aligns with India’s growing push to become a global AI powerhouse. At the 2026 AI Impact Summit, prime minister Narendra Modi urged innovators to design in India and deliver to the world. Kridhan Mediatech’s initiative positions itself squarely within that narrative, aiming to export technology-enabled storytelling beyond domestic audiences.
India’s media and entertainment industry, valued at over Rs 2.5 lakh crore, alongside a rapidly expanding AI economy projected to cross Rs 1.4 lakh crore in the coming years, offers fertile ground at the intersection of cinema and code.
“With Shatak, we proudly present one of the world’s first AI-led full-length feature films while marking our strategic entry into film production and media technology through our subsidiary,” the company said in a statement. “Our vision is to combine India’s rich narrative heritage with forward-looking innovation. This is just the beginning of building globally competitive, technology-enabled cinematic experiences.”
From infrastructure to imagination, Kridhan’s latest venture suggests that in today’s India, even storytelling can be engineered.
