Hindi
Reel Pointer – predict TVRs for blockbusters on TV
TV Pulse 2005, the annual research initiative put together by the Joint Industry Body (JIB) and Tam Media, series continues with the paper – Reel Pointer – A Tool to predict ratings for Blockbuster movies on TV.
This paper was contributed by Lodestar Media – Winner of the Best Paper award at Emmies – 2004.
- Devdas acquired for Rs 12 crores, delivers only 3.7 TRPs
- Humraaz delivers 12.0 TRPs, surpassing Kabhi Khushi Kabhie Gham‘s 8.1 TRPs
The challenge was to bridge the information gap in the current TV programming scenario where blockbuster movies are among the biggest viewership/revenue genres but data to evaluate and price them does not exist. The aim was to predict TRPs of blockbuster films on TV and set buying benchmarks.
METHODOLOGY: REGRESSION MODELING
TRPs of past blockbuster movies modelled against factors that would help predict future performance.
Arriving at the factors:
- Box-office Collections – a quantifiable measure of viewer appeal and a sum of all the qualitative factors like star cast, music score, storyline and director that affect a film.
- Recency – the interval between the time the movie was released to the time it was shown on TV. It was calculated as the number of days from release to telecast date.
- Repeats – A movie that had been repeated too often was likely to lose its appeal hence assumed inversely related to TV rating.
- Promos – Directly responsive to viewership, the number of promos had to be taken into account.
- Channel of telecast – The cable operator plays a role in deciding whether a C&S home can receive a TV channel or not. Connectivity, in turn, affects a film‘s viewership.
- Daypart – TRP was affected by the daypart or time of telecast (early prime, prime, late prime…)
- Day – Weekends were associated with blockbusters. A film telecast on a Saturday night was likely to get more viewer interest than one shown on a Tuesday afternoon. However Zee scheduled its blockbusters on Thursdays to capitalise on weaker competitive programming.
- Opposite viewing – The impact of competitive programming also had to be taken into account. A blockbuster movie scheduled on a channel at prime time may lose more viewers to programmes on other channels than a non prime-time film.
Hindi
Viral AI video invites tech leaders to Delhi AI Film Festival
Sam Altman, Bill Gates and Sundar Pichai star in Hindi cinema style spoof at Qutub Minar event
DELHI: A hilarious AI-generated video casting OpenAI chief Sam Altman, Microsoft co-founder Bill Gates and Google CEO Sundar Pichai as unlikely Hindi cinema heroes has taken the internet by storm.
The clip, shared by tech entrepreneur Chandan Perla, cleverly recreates a comic scene from Zindagi Na Milegi Dobara, the cult 2011 film directed by Zoya Akhtar. Using AI face-swapping wizardry, the video superimposes the global tech titans onto the characters originally played by Hrithik Roshan, Abhay Deol and Farhan Akhtar during a mock conference call scene.
The result is a surreal mash-up of Silicon Valley and Spanish road-trip nostalgia, complete with familiar expressions and perfectly timed comic pauses. Even those who cannot tell their algorithms from their auteurs are finding it hard not to smile.
But this is more than just a bit of internet mischief. The video serves as a playful invitation to Delhi’s first-ever AI Film Festival, set to take place on 17 February at the iconic Qutub Minar as part of the India AI Impact Summit.
Billed as a premier showcase for AI-generated cinema, the India AI Film Festival promises global premieres, panel discussions and an awards ceremony beneath the historic monument’s towering silhouette. Over 500 founders, celebrities, investors, policymakers and AI leaders are expected to attend.
The event is being led by Invideo, with participation from Nvidia. Among the featured speakers is Vishal Dhupar, managing director of Nvidia Asia South. The evening will culminate in an awards ceremony celebrating standout AI films, with prizes worth 12,000 dollars up for grabs.
In short, it is lights, camera, computation. If the viral video is anything to go by, artificial intelligence may not just be writing code but rewriting the script for how technology meets culture.
