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Pyramid Saimira signs cultural MoU with China

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MUMBAI: Pyramid Saimira Theatre Ltd (PSTL) has signed a memorandum of cultural co-operation with China Society of Music Research Board (CSMRB), ministry of culture, government of People‘s Republic of China.

Under this agreement, PSTL will bring cultural specialists in the field of arts, film, TV, music and dance. CSMRB will also offer policy guidelines and business consultations for PSTL‘s foray in China‘s cultural industry.


Further to the agreement, a new JV company Jiangsu Pyramid Longzhe Group, supported and approved by CSMRB, has been formed to operate theatres and distribute films, and engage in other entertainment, arts and cultural activities in China.


PSTL MD PS Saminathan said, “It is a matter of great pride for our company to sign the agreement with CSMRB. It is a great honour to the Pyramid Saimira Group to get entry into China‘s highly regulated growing culture and entertainment industry. Pyramid Saimira always believed in faster growth and expanding in uncharted territories. China has great entertainment potential given the growing affordability of the entire population and the willingness of new generation to avail multi-faceted entertainment product and services. We will create a huge theatre chain network, food courts, gaming parlours and offer other entertainment services. We will also bring international content to China, and will also showcase and market local Chinese content across the world. This entry will strengthen the growing exhibition and content business of our group and will in a very short time make us the largest exhibitor in the world.”

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Hindi

Zee5 and Applause Entertainment team up for whodunnit ‘Everybody Loves Sohrab Handa’

Rajat Kapoor directs star-studded murder mystery streaming from 10 April.

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MUMBAI: Zee5 is serving up another killer collaboration and this time, the murder mystery comes with a generous side of dark humour and family dysfunction. The streaming platform has partnered with Applause Entertainment and Mithya Talkies to bring Everybody Loves Sohrab Handa, a fresh, twisted whodunnit written and directed by acclaimed filmmaker and actor Rajat Kapoor. The film will stream exclusively on Hindi Zee5 from 10 April.

The movie reimagines the classic murder mystery genre with a contemporary, darkly comic edge. It revolves around a group of friends and family who smile, drink, and celebrate together until the silence snaps and long-buried secrets spill out. The stellar ensemble cast includes Vinay Pathak, Ranvir Shorey, Waluscha De Sousa, Saurabh Shukla, Chandrachoor Rai, Neil Bhoopalam, Koel Purie, Palomi Ghosh, and Rajat Kapoor himself.

This latest offering continues the successful partnership between Zee5 and Applause Entertainment, which has previously delivered diverse hits such as Mithya, Bloody Brothers, and Jab Khuli Kitaab.

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&TV Business Head of hindi Zee5 and chief channel officer Kaveri Das said, “Our collaboration with Applause Entertainment has consistently delivered distinct, high-impact storytelling. Everybody Loves Sohrab Handa is a natural progression, reinforcing our focus on genre-led content with a compelling whodunnit premise and a strong ensemble cast.”

Applause Entertainment business head for movies Sunil Chainani added, “This film adds yet another compelling layer to our slate with Rajat Kapoor’s unmistakable voice.”

Rajat Kapoor shared, “What interested me was not just the mechanics of a whodunnit, but the emotional violence that precedes physical violence. These are people who smile at each other, but there’s so much that is not said.”

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The film promises razor-sharp writing, layered performances, and simmering tension, inviting viewers not just to solve the crime but to unravel the complex relationships at its heart.

If you love a good murder mystery served with wit and emotional depth, Everybody Loves Sohrab Handa looks set to be your next addictive watch. Mark your calendars, the whodunnit drops on Hindi Zee5 from 10 April.

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