Hindi
PVR launches ‘PVR Premiere’
MUMBAI: PVR has launched a new set of multiplexes under the brand name ‘PVR Premiere‘ beginning with the launch at Saket in Delhi. The new brand of PVR will cater to the needs of the urban customers in metros. It plans to open 30 to 40 PVR Premieres by 2010.
The company will also launch a new multiplex PVR Select City Walk at Saket in Delhi on 23 November. The multiplex will comprise six screens including two Gold Classes with 1235 seats.
The tickets of PVR Premiere will be priced between Rs 150 to Rs 750.
“PVR Premiere will offer unparalleled legroom, 180-degree reclining seats and personalised menu overseen by a Maitre d ‘, lounge areas with bookshelves, digitized banners and concierge service,” said a release.
At PVR Premiere movie goers can also download ring tones, pictures, movie schedule, among other options on their phone free of cost.
Last year the company forayed in tier I and Ill cites with PVR Talkies with a price range starting from Rs 40.
PVR Ltd chairman and MD Ajay Bijli said, “Strong brands constantly reinvent themselves to remain current and relevant and that is what makes strong brands go on indefinitely. Today, the realities governing the film exhibition market have changed, creating a fantastic challenge for brands to embrace. It is hence imperative for PVR to keep reinventing itself, so that it remains relevant to today‘s consumer. In other words, PVR continuously strives to refresh itself in ways that speak to the evolving consumer; to build a long-term appeal and affinity”
PVR Ltd joint MD Sanjeev Bijli said, “With the multiplex industry booming and growing at the tremendous pace, the exhibition industry is taking a step forward with the launch of PVR Premiere, which I am sure, will raise the bar for multiplexes in the country. Transcending the prevalent standards of film viewing, PVR Premiere will cater to the evolving taste and preferences of urban consumers in the metros and cosmopols”
Hindi
Edstead unveils ambitious H1 2026 content slate
New originals feature Adarsh Gourav in Northeast docu-series, Aditi Kotak in Next Class, and Adil Hussain in Stories of India.
MUMBAI: Edstead just dropped a content menu so rich it could make even the pickiest viewer say “encore” because when storytelling meets substance, the binge becomes inevitable. The fast-rising Mumbai-based studio, founded by Shekhar Bhattacharjee, today revealed its H1 2026 slate, a bold expansion of premium non-fiction that blends cultural depth, innovation, and legacy into cinematic factual narratives. The lineup cements Edstead’s niche at the crossroads of authenticity and global appeal, delivering research-driven stories that stay rooted in the Indian experience while aiming for wider resonance.
Headlining the fresh originals:
- An untitled docu-series starring Bollywood actor Adarsh Gourav, who journeys through Northeast India to spotlight living cultural traditions, indigenous voices, music, oral histories, and everyday resilience. Presented by Air India Express, with Dentsu Sports and Entertainment as integration partner.
- Next Class, an eight-episode impact series fronted by entrepreneur and former Miss India Aditi Kotak, decoding career pathways, emerging fields, and real-world outcomes through leading institutions and forward-thinking disciplines.
- Stories of India with Adil Hussain, India’s first weekly OTT series dedicated to social impact, profiling organisations driving meaningful change and connecting purpose with tangible results.
- Toast to Tomorrow, exploring how leading alcohol brands craft immersive, culture-led experiences that celebrate regional identities and redefine legacy.
- No Cap Abroad – UAE Edition, following Indian students through their first week at UAE colleges—navigating homesickness, culture shock, and independence in a heartfelt coming-of-age tale.
Edstead is also returning with expanded seasons of breakout hits, The Future School (progressive Indian education), Molecules of Hope (healthcare innovation), and Great Indian Residential Schools.
Edstead founder Shekhar Bhattacharjee said, “At Edstead, we are focused on building narratives that carry depth, context, and long-term relevance. Every project begins with research and a clear purpose… Our ambition is to create globally competitive factual content from India that remains culturally grounded while shaping conversations, inspiring trust, and contributing to the growing culture economy.”
From education and healthcare to enterprise and cultural revival, the slate reflects Edstead’s full-stack approach developing original IPs and guiding them through a robust distribution network spanning digital, OTT, and broadcast. In a content world chasing quick trends, Edstead is quietly betting on stories built to last, ones that don’t just entertain, but linger long after the credits roll.
