Hindi
PVR launches ‘PVR Premiere’
MUMBAI: PVR has launched a new set of multiplexes under the brand name ‘PVR Premiere‘ beginning with the launch at Saket in Delhi. The new brand of PVR will cater to the needs of the urban customers in metros. It plans to open 30 to 40 PVR Premieres by 2010.
The company will also launch a new multiplex PVR Select City Walk at Saket in Delhi on 23 November. The multiplex will comprise six screens including two Gold Classes with 1235 seats.
The tickets of PVR Premiere will be priced between Rs 150 to Rs 750.
“PVR Premiere will offer unparalleled legroom, 180-degree reclining seats and personalised menu overseen by a Maitre d ‘, lounge areas with bookshelves, digitized banners and concierge service,” said a release.
At PVR Premiere movie goers can also download ring tones, pictures, movie schedule, among other options on their phone free of cost.
Last year the company forayed in tier I and Ill cites with PVR Talkies with a price range starting from Rs 40.
PVR Ltd chairman and MD Ajay Bijli said, “Strong brands constantly reinvent themselves to remain current and relevant and that is what makes strong brands go on indefinitely. Today, the realities governing the film exhibition market have changed, creating a fantastic challenge for brands to embrace. It is hence imperative for PVR to keep reinventing itself, so that it remains relevant to today‘s consumer. In other words, PVR continuously strives to refresh itself in ways that speak to the evolving consumer; to build a long-term appeal and affinity”
PVR Ltd joint MD Sanjeev Bijli said, “With the multiplex industry booming and growing at the tremendous pace, the exhibition industry is taking a step forward with the launch of PVR Premiere, which I am sure, will raise the bar for multiplexes in the country. Transcending the prevalent standards of film viewing, PVR Premiere will cater to the evolving taste and preferences of urban consumers in the metros and cosmopols”
Hindi
Marico founder Harsh Mariwala’s book Harsh Realities set for film adaptation
Almighty Motion Picture taps Karan Vyas to script Marico story
MUMBAI: Almighty Motion Picture is turning its lens on India Inc., with plans to adapt Harsh Realities: The Making of Marico into a screen project. The story charts the rise of Harsh Mariwala, the chairman and founder of Marico, and is currently in early development, according to a report by Variety.
Writer Karan Vyas, known for his work on Scam 1992, Scoop and Made in India – A Titan Story, is attached to pen the screenplay. The project continues the studio’s growing interest in real-life Indian narratives that blend business with human drama.
At the heart of the story lies a defining moment in 1987, when Mariwala chose to step away from the family-run Bombay Oil Industries and strike out on his own. What followed was not just the creation of a company, but the reinvention of a legacy. Marico would go on to become a global FMCG player, with brands like Parachute, Saffola, Set Wet and Livon becoming household names, reaching nearly one in three Indians.
The source material, co-authored by Mariwala and renowned business strategist Ram Charan, offers more than a boardroom chronicle. It captures the grit behind the growth, the risks behind the rewards and the leadership lessons forged along the way.
The adaptation aims to move beyond balance sheets and brand milestones, focusing instead on the person behind the enterprise. Expect a narrative that leans into the emotional stakes of entrepreneurship, where decisions are as personal as they are professional.
Today, Marico draws about a quarter of its revenue from international markets across Asia and Africa, reflecting its steady transformation from a domestic player into a multinational force. Yet, if the makers have their way, the screen version will remind audiences that every global success story begins with a leap of faith.
With development set to begin soon, this is one business story that may just trade spreadsheets for storytelling, and profit margins for moments that linger
