Hindi
Promodome ventures into film-production
MUMBAI: Delhi based advertising agency Promodome Communications is foraying into Hindi film production.
It has set up a new division under the title Promodome Films, which will undertake film projects across genres, beginning with two comedy films.
Says Promodome group CEO Sandeep Kapur, “Our first film titled Jugaad will go on floors this month. The budget is Rs 60-70 million and it stars Manoj Bajpai, Vijay Raaz, Rohit Roy amongst others.”
Promodome Films has signed Anand Kumar (Delhi Heights) to direct this film. The script for the film is written by Bunty Rathod (Dhamaal).
“We are looking to release it by April 2008. Our second film is also a comedy and it will go on floors by June 2008,” says Kapur. Apart from feature films, it will also focus on making quality documentaries for different TV channels.
Speaking about their foray into film production he says, “We have been a consistent player in the advertising world. With our foray into films, we are looking at creating a new niche for the Group Company. We are looking at becoming one of the leading film production houses from New Delhi.”
Currently Promodome Communications is operating out of four offices across India – New Delhi, Mumbai, Bangalore and Jaipur. In this fiscal year they will be opening two more offices in Chandigarh and Kolkatta.
The films division will be primarily operating out of Delhi and Mumbai offices, says Kapur.
Hindi
Kridhan Infra enters film production with AI-led feature film
Infra firm debuts AI-powered film marking RSS centenary
MUMBAI: Kridhan Infra Limited is swapping hard hats for headsets. The infrastructure company has announced its entry into film production and media technology through its subsidiary, Kridhan Mediatech Private Limited, with the nationwide theatrical release of Shatak: Sangh Ke 100 Varsh, an AI-led feature film.
With Shatak, the company is not just stepping into cinema but staking a claim in what it describes as one of the world’s early full-length AI-driven feature films. Artificial Intelligence has been embedded across the creative and production process, from script visualisation and environment creation to modelling and production design.
The film commemorates 100 years of the Rashtriya Swayamsevak Sangh, tracing defining moments, personalities and historical phases that shaped its journey. By combining archival storytelling with algorithm-powered creativity, the project attempts to blend heritage with high technology.
For Kridhan Mediatech, this is only the opening scene. The subsidiary’s broader ambition spans AI, CGI, virtual production systems and scalable content models for both theatres and digital platforms. The move signals a strategic diversification for Kridhan Infra, traditionally rooted in engineering and construction.
The timing aligns with India’s growing push to become a global AI powerhouse. At the 2026 AI Impact Summit, prime minister Narendra Modi urged innovators to design in India and deliver to the world. Kridhan Mediatech’s initiative positions itself squarely within that narrative, aiming to export technology-enabled storytelling beyond domestic audiences.
India’s media and entertainment industry, valued at over Rs 2.5 lakh crore, alongside a rapidly expanding AI economy projected to cross Rs 1.4 lakh crore in the coming years, offers fertile ground at the intersection of cinema and code.
“With Shatak, we proudly present one of the world’s first AI-led full-length feature films while marking our strategic entry into film production and media technology through our subsidiary,” the company said in a statement. “Our vision is to combine India’s rich narrative heritage with forward-looking innovation. This is just the beginning of building globally competitive, technology-enabled cinematic experiences.”
From infrastructure to imagination, Kridhan’s latest venture suggests that in today’s India, even storytelling can be engineered.
