Hindi
PPC partners Radio City to promote ‘Khuda Ke Liye’ soundtrack
MUMBAI: Percept Picture Company (PPC) has partnered with Radio City to take the music of Khuda Ke Liye across the entire nation. The songs of this film can be heard from Thursday (13 March 2008) onwards on Radio City.
“Radio City is our official radio partner and people can listen to the film‘s songs from Thursday onwards. Once the songs get promoted, listeners can listen to the songs across all radio stations nationwide,” said PPC marketing head Nadish Bhatia to indiantelevision.com.
The video promos of Khuda Ke Liye will launch on 16 March.
“Initially, the promos will be seen in all the music channels. Once that is done, viewers can watch the promos across all trade channels,” adds Bhatia.
To make the film reach out to the target audience, PPC will be showcasing the film to some select audience sometime next week.
“The film has already created ripples in the intellectual market. It has a message and a very strong content. Thus, we want to promote the film through word of mouth. To do this, we will be screening the film to some selected key people who understand society and the problems accompanying it,” he added.
The film‘s dialogue promos will be reaching out to the audience through all the news channels.
“Since it is the first Pakistani film to be released in India and bears such a strong content, we thought nothing could be better than promoting the film through news channels. Hence, we took this decision,” stated Nadish.
Khuda Ke Liye has won the best film award at the 31st Cairo International Film Festival. It has also bagged the best foreign film award at Muscat Film Festival.
Directed by Shoaib Mansoor, Khuda Ke Liye (For God‘s Sake) is a low-budget film starring Pakistani actors Shaan in the role of Mansoor and Iman Ali as Maryam/Marie. Indian actor Naseeruddin has a special appearance in the film.
Hindi
Zee5 and Applause Entertainment team up for whodunnit ‘Everybody Loves Sohrab Handa’
Rajat Kapoor directs star-studded murder mystery streaming from 10 April.
MUMBAI: Zee5 is serving up another killer collaboration and this time, the murder mystery comes with a generous side of dark humour and family dysfunction. The streaming platform has partnered with Applause Entertainment and Mithya Talkies to bring Everybody Loves Sohrab Handa, a fresh, twisted whodunnit written and directed by acclaimed filmmaker and actor Rajat Kapoor. The film will stream exclusively on Hindi Zee5 from 10 April.
The movie reimagines the classic murder mystery genre with a contemporary, darkly comic edge. It revolves around a group of friends and family who smile, drink, and celebrate together until the silence snaps and long-buried secrets spill out. The stellar ensemble cast includes Vinay Pathak, Ranvir Shorey, Waluscha De Sousa, Saurabh Shukla, Chandrachoor Rai, Neil Bhoopalam, Koel Purie, Palomi Ghosh, and Rajat Kapoor himself.
This latest offering continues the successful partnership between Zee5 and Applause Entertainment, which has previously delivered diverse hits such as Mithya, Bloody Brothers, and Jab Khuli Kitaab.
&TV Business Head of hindi Zee5 and chief channel officer Kaveri Das said, “Our collaboration with Applause Entertainment has consistently delivered distinct, high-impact storytelling. Everybody Loves Sohrab Handa is a natural progression, reinforcing our focus on genre-led content with a compelling whodunnit premise and a strong ensemble cast.”
Applause Entertainment business head for movies Sunil Chainani added, “This film adds yet another compelling layer to our slate with Rajat Kapoor’s unmistakable voice.”
Rajat Kapoor shared, “What interested me was not just the mechanics of a whodunnit, but the emotional violence that precedes physical violence. These are people who smile at each other, but there’s so much that is not said.”
The film promises razor-sharp writing, layered performances, and simmering tension, inviting viewers not just to solve the crime but to unravel the complex relationships at its heart.
If you love a good murder mystery served with wit and emotional depth, Everybody Loves Sohrab Handa looks set to be your next addictive watch. Mark your calendars, the whodunnit drops on Hindi Zee5 from 10 April.
